May 18, 2010 19:00 ET

Caravan Holiday Trend Grows Thanks to Cash from Ash

MANCHESTER, UNITED KINGDOM--(Marketwire - May 18, 2010) - Last year it was the recession that grounded cost conscious Brits, this year its Iceland's ash cloud which deters them.

The giant ash cloud continues to be a nuisance to holidaymakers throughout the UK and volcanologists predict it could last for months.

Safeguard UK, one of the leading providers of caravan insurance, has revealed that the caravan industry has managed to make cash from the ash, as feelings of unease towards overseas travel increase amongst UK holidaymakers, meaning that they are opting for 'staycations' instead.

With news emerging from The Civil Aviation Authority that the ash from the volcano could disrupt services over the summer months and fears that a larger neighbouring volcano could erupt, Safeguard has seen an increase in customers seeking caravan insurance and predicts 2010 will top 2009's 25% growth.

Rita Sadler, Safeguard manager, said "Within the past year or so holidaying abroad has become a risky extravagance. With all the hassle of flying added to the increasing financial cost I am not surprised the public are changing their holiday habits and choosing caravans and traditional British resorts this year."

The caravan industry was estimated to generate £6 billion for the UK economy last year and with 2010 set to continue the caravan's revival, Safeguard is predicting that more and more Brits will be choosing caravan holidays over expensive summer trips and is welcoming the much needed cash injection to the suffering UK economy.

Notes to editors:

  • Safeguard is the specialist Caravan and Motorhome division of Swinton Group Limited

  • Safeguard has over 25 years specialist insurance experience and was recently voted 'Insurer of the Year' by one of the most popular motorhome magazines

  • With 580 branches nationwide Swinton is the largest high street insurance retailer

  • Safeguard has an award winning website 

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