SOURCE: Cardenas Marketing Network

June 02, 2014 13:49 ET

Cardenas Marketing Network's Multicultural America Report

CHICAGO, IL--(Marketwired - June 02, 2014) - Marc Anthony to launch "Cambio de Piel" World Tour in August

Marc Anthony, the top-selling tropical salsa artist of all time, is getting ready to launch his "Cambio de Piel" World Tour this summer. The tour produced by Cardenas Marketing Network will kick off August 29th in San Diego. 

The Nuyorican superstar singer, producer and songwriter sold 1.2 million tickets, convening huge sellout crowds throughout his international "Vivir Mi Vida" World Tour, also produced by Cardenas Marketing Network. The one year-tour took Anthony to 15 countries and over 50 cities throughout the Americas.

With close to $20 million in gross revenues ($19.8 million), the North American leg of the "Vivir Mi Vida" Tour ranks 54th in the 2013 Pollstar Year-end Top 200 North American Tours report.

Latin music themed night propels ABC's Dancing with the Stars to year's most viewed episode

The combination of a live performance by Puerto Rican global star Ricky Martin and a Latin infused themed night made for must-watch TV and reaped muy bueno benefits to ABC's "Dancing with the Stars."

The hit show's special Latin music night the first week of May, which also included a health scare for one of the contestants, was the most-watched episode of an unscripted series on air this season, according to the Nielsen ratings company.

7 Things Event Planners Want from Technology Now. CMN's Elena Sotomayor says she looks for technology that helps clients to amplify event experience via social media.

BizBash.com surveyed event planning professionals about what they are looking for in next generation of apps and software tools for events. CMN VP of Experiential & Event Marketing, Elena Sotomayor, says that she looks for technological tools that help clients amplify their experiential marketing activations via social media ensuring the promotion lives online before, during and after each program. She also says that tech helps to provide new metrics to gage performance. "The advent of new apps and software tools helps marketers identify new ways to quantify and measure a promotion's reach and demonstrate return on investment."

Bachata superstar Romeo Santos joins Fast & Furious 7 cast. The announcement was made by franchise leading star Vin Diesel at a Santos concert in Los Angeles.

Google Report: U.S. Hispanics boost soccer related searches in major U.S. metro areas including Miami, Houston, New York and San Diego. World Cup search queries higher than NFL football, Olympics, and the Tour de France combined.

About Cardenas Marketing Network: Cardenas Marketing Network is a multicultural experiential marketing agency that connects consumers and brands through their passion points of music, sports and cultural culture. The award-winning agency has been recognized by Event Marketer's Top Agency "It List," Chief Marketer's "Promo 100" and Crain's Chicago Business "Fast 50" among others for its service to such clients as Anheuser-Busch InBev, Diageo, Johnson & Johnson, H&R Block and Sherwin-Williams. For more information please visit: CMNevents.com.

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