SOURCE: CardFlex

May 04, 2011 13:52 ET

CardFlex Expands Presence in Direct Response Market With Addition of TVGoods to Merchant Processing Client List

COSTA MESA, CA--(Marketwire - May 4, 2011) - CardFlex, Inc., a financial services and payment solution company, announced today that it will provide merchant processing services to TVGoods Inc., a direct response (DR) marketing organization and wholly owned subsidiary of H & H Imports, Inc., quoted as HNHI on the OTC:BB.

"It is an honor for us to be working with an industry powerhouse like TVGoods," said Andrew M. Phillips, CEO and president, CardFlex. "Our mutual respect for and dedication to our clients and their success will be the foundation for a strong business relationship."

Founded by Kevin Harrington, a direct response industry pioneer and star of ABC's Shark Tank, produced by Sony Pictures Television and reality TV mogul Mark Burnett, TVGoods identifies, develops and markets consumer products for global distribution. It provides entrepreneurs with a marketing and development solution that leverages DRTV, television shopping networks, online and brick-and-mortar retail outlets to establish their products in the consumer market.

"It is important for us to partner with companies that care as much about the success of our entrepreneurs as we do," said Harrington. "With its excellent reputation and in-depth understanding of the direct response market, it was clear that CardFlex will be that type of partner."

Paramount in TVGood's selection of CardFlex were its flexibility and customized approach to account services. The organization also cited innovative programs like CardFlex Media Funding, which provides bridge funds for acquiring commercial time on local and national media outlets.

CardFlex also offers a dedicated portal that supports multiple merchant accounts. Using a single master login, companies can gather transaction trends, download statement details and access the comprehensive online reporting tools and analytics necessary to make key business decisions.

"From a controller's perspective, the ability to run reports whenever we need them introduces a level of efficiency into our processes that wasn't previously possible. It allows us to compile business-critical reports in just minutes," said Adrian Swaim, controller, TVGoods.

"At CardFlex, our goal is to be more than just another merchant processor. We want to be a partner in the success of our clients and their customers. That is why we provide services like Media Funding and Merchant Partners that they won't get from our competition," said Ed Barbara, chief revenue officer, CardFlex. "It is all about providing the support marketers need to achieve and maintain success in the rapidly changing DR environment."

About CardFlex, Inc.
CardFlex, Inc. ( is among the nation's premier providers of transaction processing services and payment technologies. Founded by Andrew Phillips and a management team with more than 60 years combined experience in the financial payments industry, CardFlex offers a first-rate suite of merchant products and flexible, industry-specific services uniquely tailored for the special business needs of financial institutions, health services, e-payment and other direct marketing retailers, as well as brick-and-mortar retailers.

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