SOURCE: Cardiff International, Inc.

Cardiff International, Inc.

May 20, 2015 11:31 ET

Cardiff International, Inc. (CDIF) Announces Mission Tuition's Future Projections and New Merchants

Online Sales Are Projected to Grow From $263 Billion in 2013 to $414 Billion in 2018

FT. LAUDERDALE, FL--(Marketwired - May 20, 2015) -  Cardiff International, Inc. (OTCBB: CDIF) today announced Footlockers, The Limited Stores, Perry Ellis, Guitar Center, Avis Rent-A-Car, and New Balance, along with 14 additional merchants, are now part of the Mission Tuition merchant coalition. Mission Tuition has amassed one of the largest online merchant coalitions in America.

Cardiff (CDIF) developed the Mission Tuition Cash Back Rewards Program, a rewards program that makes a difference. The Mission Tuition program leverages the two biggest economic forces in society -- consumer spending and consumer savings -- creating the most unique value-added rewards programs in years. Mission Tuition Cash Back Rewards Program helps solve a real need for American families -- saving for your child's college education.

The Mission Tuition Rewards Program is a unique, tax-free educational savings program that concentrates consumer loyalty and buying on local and national retailers in the Mission Tuition merchant coalition. Most of America's leading retailers have committed to our tuition rewards program. Cash back contributions ranges from 1% to 10% from participating merchants encouraging regular and daily use of our program.

Online sales are projected to account for 11% of total retail sales, up from 8% from 2013, according to a new Forrester Research e-retail forecast.

Online sales are projected to grow from $263 billion in 2013 to $414 billion in 2018, a compound annual growth rate of 9.5%, according to a new online retail sales forecast from Forrester Research Inc. The dollar growth forecast for 2018 is 57.4%. Forrester's latest forecast goes one year beyond the forecast it issued last year, which projected online sales in 2017 would reach $370 billion. Forrester's new forecast puts 2017 sales at $385 billion, a 4% increase.

Increased shopping by consumers on mobile phones and tablets will help propel the growth. Accordingly consumers between 25 and 33 years old already spend more online than any other age group, an average of $563 in the last three months, according to Forrester data. (Consumers between 34 and 47 years old, by comparison, spent an average of $535 online during the last three months.) Cardiff Chairman Daniel Thompson points out "Mission Tuition's primary demographic are parents between 25 and 33". As published by Forrester data, the younger generation is more likely to spend a larger share of their retail dollars on the web. Today, the 69% of U.S. adults that regularly buy online purchase about 16% of their products online.

Free to join, Cardiff anticipates adding 500,000 members within the next 24-month period through social media, online marketing, as well as traditional advertising. Sales are projected to exceed $200 million with a bottom line of $2 million plus.

The Mission Tuition Cash Back Rewards Program is the result of years in development, focus groups and other market research studies. Our brand, image, programming, sales and marketing have been carefully crafted to appeal to virtually every concerned parent and family member. Cardiff (CDIF) is proud to have a subsidiary designed to help families address every family's critical need -- saving for college -- and every family's fear -- not having enough savings when the time comes, to send a child to college.

Daniel Thompson, Chairman states, "We want to thank all participating merchants for allowing us the privilege of being part of their online marketing program."

We invite Shareholders and interested investors to sign up for our corporate e-mail database for future press releases and industry updates or simply sending an e-mail with "CDIF" in the subject line to investorrelations@cardiffusa.com.

About CDIF: CARDIFF INTERNATIONAL INC. is a public holding company utilizing a new form of collaborative governance. Cardiff targets acquisitions of undervalued, niche companies with high growth potential, income-producing businesses including commercial real estate properties all of which offer high returns for our investors. Our goal is to provide a new form of governance enabling businesses to take advantage of the power of a public company without losing management control. Cardiff provides a platform for companies to raise money in a low risk environment that protects their investors. Cardiff, designed to pay a dividend to our shareholders.

FORWARD LOOKING STATEMENT This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. These risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

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