SOURCE: Cardiff International, Inc.

Cardiff International, Inc.

June 04, 2015 08:00 ET

Cardiff International, Inc. (Symbol: CDIF) Names Alex H. Cunningham as New President and CEO

FORT LAUDERDALE, FL--(Marketwired - Jun 4, 2015) - Cardiff International Inc. (OTC PINK: CDIF)  today announced that its Board of Directors named Alex H. Cunningham as the company's next President and Chief Executive Officer, effective June 1st. Cunningham, 59, will also join the Cardiff Board of Directors. Cunningham is the Founder and CEO of both FranCnsult, LLC and Profit Management Consulting. As President and CEO, Cunningham's first priority will be to continue the build-out of Cardiff's Assets by leveraging Acquisitions and to mobilize Cardiff's Mission Tuition Cash Back Rewards Program.

Cardiff International, Inc. is a public holding company utilizing a new form of collaborative governance. Cardiff targets acquisitions of undervalued, niche companies with high growth potential, income-producing businesses including commercial real estate properties all of which offer high returns for investors. The mission is to provide a new form of governance enabling businesses to take advantage of the power of a public company without losing management control. Cardiff provides a platform for companies to raise money in a low risk environment that protects their investors.

Since founding FranCnsult in 2007 and Profit Management Consulting in 1996, Cunningham grew these companies into nationally recognized management services firms providing business solutions to over 2000 private or closely held middle market companies and franchises nationally. Combined client revenues exceeded $3 billion annually. The firm's mergers & acquisition division structured and managed business transactions for business owners covering a diverse spectrum of industries. Previously, as President & CFO at Vance Communications, Inc., headquartered in Lexington, KY, Cunningham managed 300 employees in 15 states serving client companies such as IBM, Seaman's, Northern Telecom, AT&T, GTE, United Telephone, Erickson, the U.S. Military, and several State Colleges and Universities.

As stated by Al Rhoney -- CFO, Four Star Holdings, Inc. Birmingham, Alabama, "I had the pleasure of working for Alex while at Profit Management Consulting. I distinctly recall our first meeting, during which he emphasized his intention to under-promise and over-deliver to our clients in every division of his company. He needed to be sure that I would commit to that company standard. He was true to his word. Every decision that he made always sprung from the foundation of 'how will this help our clients?' In the field, I took professional comfort in knowing that those 'back at the office' were operating with the highest ethical and moral standards. Alex has the ability to manage professionals without being a micro-manager. He is a hands on sort of man but he understands that a consultant is like an artist -- and to tell an accomplished artist what brush stroke to use would impair his ability to maximize the quality of the end-result. It is because of his focus on the value and benefit of the service he delivers, that I am aware of Profit Management Consulting clients who are still using what they learned during their work with Alex and Profit Management Consulting... more than 10 years later."

Cunningham was selected Consultant of the Year in 2008, 2009 and 2010 by FranchiseInc a National Association of Franchise Consultants. Throughout his career, Cunningham has served on several Boards and been very active within many civic and charitable organizations. He earned his MBA at the Crummer Graduate School of Business Rollins College - Winter Park, Florida.

"I've had the unique opportunity to spend the several months actively engaging with Cardiff's Board, management team and subsidiaries," said Cunningham. "I am honored to have the opportunity to now lead the Cardiff team to continue asset growth through acquisitions and to grow Mission Tuition which leverages the two biggest economic forces in society -- consumer spending and consumer savings -- creating the most unique value-added rewards programs in years to solve a real need for American families -- saving for their child's college education. Mission Tuition is a unique, tax-free educational savings program that concentrates consumer loyalty and buying on local and national retailers. Mission Tuition has amassed one of the largest online merchant coalitions in America with cash back contributions ranging from 1% to 10%.

Cunningham succeeds Kathy Roberton, who joined Cardiff as President and CEO in May 2014 and led the company through restructuring and a series of acquisitions, including Pitbull Containers, Affordable Housing Initiative, Romeo's Pizza and Edge View Properties.

"I'm proud of the foundation that has been established during a difficult transformation and I'm confident Alex has the vision and experience to build Cardiff exponentially in the future," Roberton said. "It's been an honor to have led such dedicated teammates for the past year and a half. Alex is a tremendous addition to the Cardiff Team and his entrepreneurial background, business savvy, industry experience and strong relationships make Alex an excellent choice to lead Cardiff moving forward."

"Kathy has guided Cardiff through a challenging period and has helped built a solid foundation for future growth. Kathy will continue to be part of Cardiff as the CEO of SPO Pro (d/b/a) Small Cap-Pro our latest acquisition. The Board sincerely appreciates her leadership," said Chairman Daniel Thompson.

Cunningham will be based at Cardiff International headquarters in Fort Lauderdale, FL.

www.cardiffusa.com
www.missiontuition.com
www.smallcap-pro.com

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Shareholders and interested investors are invited to be added to the corporate e-mail database for future press releases and industry updates by signing up on the website or by simply sending an e-mail with "CDIF" in the subject line to investorrelations@cardiffusa.com.

About CDIF: CARDIFF INTERNATIONAL INC. is a public holding company utilizing a new form of collaborative governance. Cardiff targets acquisitions of undervalued, niche companies with high growth potential, income-producing businesses including commercial real estate properties all of which offer high returns for our investors. Our goal is to provide a new form of governance enabling businesses to take advantage of the power of a public company without losing management control. Cardiff provides a platform for companies to raise money in a low risk environment that protects their investors. Cardiff, designed to pay a dividend to our shareholders.

FORWARD LOOKING STATEMENT This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. These risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

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