SAN FRANCISCO, CA--(Marketwire - Jan 8, 2013) - Cardlytics, the leading marketing and analytics platform, today announced plans to build its West Coast presence through a base in San Francisco. The company has leased office space in downtown San Francisco, and has begun building a team in marketing, sales, and mobile development.
As part of the expansion, Kasey Byrne has joined Cardlytics as Senior Vice President of Marketing, and will be based in San Francisco. A seasoned technology and digital media company executive, Byrne will be responsible for worldwide marketing, branding, advertising and communications.
Byrne has held senior executive and consulting positions in marketing and communications with a variety of technology and services companies, including serving as Chief Communications Officer for search marketing leader, Overture Services, prior to its acquisition by Yahoo! Most recently, she was Vice President of corporate marketing for Aktana, a pioneer in actionable analytics for sales force effectiveness.
"Kasey has an exceptional track record for marketing excellence," said Scott Grimes, Chief Executive Officer of Cardlytics. "We have built a unique and data-driven analytics platform, as well as a massive new channel for advertisers. Kasey joins as a perfect time as we expand our platform to even more retailers, restaurants, and other consumer-facing brands."
In conjunction with the opening of the office, Cardlytics has announced that it plans to build mobile product management and development expertise in San Francisco.
"We believe a key path for Cardlytics' future growth is through mobile," said Grimes. "We plan to leverage our existing marketing and analytics platform to build a mobile product that simply does not exist in the market today."
Cardlytics is a game-changing marketing and analytics platform, providing businesses -- for the first time -- with a timely and complete view of consumer purchase behavior. The company has unmatched, exclusive access to current and historical purchase behavior for nearly 70 million U.S. households, capturing spending across all stores and categories. Cardlytics can finally answer the question: what share of your customer's wallet do you capture?
The Cardlytics platform is built upon historical consumer purchase information, provided securely by its premier network of over 300 financial institution partners, including Bank of America, PNC and Regions. The company is also the pioneer and leader in the card-linked marketing space, providing both national and local businesses with revenue-generating digital and mobile marketing options, based upon its core analytics platform.
Founded in 2008, the company is backed by leading investors in both Silicon Valley and Boston, and a strategic investment from the global leader in loyalty management, Aimia (TSX: AIM).