SOURCE: CarDomain Networks

CarDomain Networks

July 21, 2011 06:00 ET

CarDomain Launches Advanced Brand Pages to Include Aftermarket Manufacturers' Content From Twitter, Facebook and YouTube

World's Largest Car Enthusiast Site Makes It Easy for Parts Companies to Redistribute Social Networking Content to Larger Market of Car Enthusiasts

LOS ANGELES, CA--(Marketwire - Jul 21, 2011) - CarDomain (www.cardomain.com), the largest social networking site for car lovers, today introduced a major enhancement to its exclusive Brand Pages, now enabling aftermarket manufacturers to link social networking content originating from their Facebook, Twitter and YouTube accounts.

Brand Pages are similar to Facebook Fan Pages, encouraging an ongoing dialog about all things automotive. Companies can now add their Facebook, Twitter and YouTube feeds to their pages along with tabs for new product releases and updates. Using these Brand Pages, the auto industry can target CarDomain's users through trusted referrals and the insights of a car-focused community.

"There are 900,000 plus custom car profiles on CarDomain and 75% of the 3 million that visit CarDomain each month are not the people who own these profiles. This demonstrates that visitors are coming to research parts ideas for their own rides," said Michael Robleto, west coast advertising director, CarDomain Network.

New features of CarDomain's Advanced Brand Pages include:

  • All options free for the first 90 days (ending October 31)
  • Facebook, Twitter and YouTube feeds link directly to Brand Pages
  • Basic monthly fees after introductory offer start at $99 (free for SEMA members for the first 6 months)
  • Optional tabs like New Products and Press Releases will be available starting with the 2011 SEMA show
  • Claiming a brand page is free and very easy for companies to do; just go to your brand's profile and click "Claim your brand."

CarDomain's Brand Pages is the only advertising vehicle of its kind that allows advertisers and aftermarket manufacturers to communicate specifically with car enthusiasts, within a social networking environment. Advertisers using Brand Pages also gain access to archived and current data on members who post information about aftermarket products they have used or have an interest in using.

"Our new advanced Brand Pages go far in helping the industry communicate and interact with the millions of car enthusiasts already looking for new ideas and parts for their current or next automotive project," said Glenn Rogers, CarDomain CEO. "Engaging consumers on traditional social networking sites is challenging, but when you are working with them through CarDomain, you know they are already actively shopping for parts."

EDITOR'S NOTE: CarDomain's Brand Pages are available for preview at the following links:
http://www.cardomain.com/brands/AEM
http://www.cardomain.com/brands/NAPA

About CarDomain.com

CarDomain.com operates the web's largest social networking site for auto enthusiasts with two million registered users and 750,000 custom ride profiles. CarDomain was founded in 1998 and has built the largest database tracking the behavior and purchasing patterns of automotive enthusiasts. CarDomain users represent over 800 brands and have installed over 4 million auto parts in the last ten years. On CarDomain.com, members also share and document all the installs and upgrades they perform on their own rides. The website also has an extensive inventory of new and used cars for sale The company is based in Seattle, with headquarters in Los Angeles. CarDomain.com acquired StreetFire.com, the leader in automotive video sharing on the web, in 2009. For more information on CarDomain Network or Brand Pages, visit http://www.cardomain.com.

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