SOURCE: CardStar

CardStar

August 31, 2010 08:00 ET

CardStar Extends Customized Couponing to the iPad

Mobile Loyalty App Brings Interactive Coupon-Clipping Experience to the iPad That Connects Merchants, Brands and Consumers Through Existing Rewards Card Programs

BOSTON, MA--(Marketwire - August 31, 2010) -

NEWS FACTS

  • CardStar, the leader in mobile loyalty card applications, today launched a complementary version of its popular smart phone app for the iPad that transforms coupon discovery into a customized experience.

  • The app leverages the tactile and visual utility of tablet devices like the iPad to help consumers discover, tailor and redeem coupons from their preferred retailers and brands.

  • CardStar's iPad app features:

    • Scissor-Free Coupon Clipping & Hassle-Free Redemption -- To select a coupon, drag and drop it onto the corresponding merchant's digital loyalty card inside of CardStar for iPad. To redeem saved coupons, simply use the loyalty card at checkout, whether it's the original plastic one or digital version in the CardStar smart phone app (iPhone, Blackberry and Android).
    • Retailer & Manufacturer Coupons -- CardStar currently partners with numerous retailers and coupon providers, including Zavers, to provide a wide range of saving opportunities.
    • Personalization -- CardStar helps avoid information overload by only sending coupons for retailers saved in a user's CardStar card catalog.
    • Filtering -- CardStar offers filters so users can easily see coupons they've previously selected or search for those from specific brands.
    • Social Sharing -- Coupons can be e-mailed to friends and family through the app and users can also automatically check in through Foursquare at checkout.

  • CardStar's iPad app presents businesses with the opportunity to tap existing program subscribers (e.g. memberships and rewards) and test out new mobile marketing strategies with minimal risk.

  • CardStar is the most widely used mobile loyalty application in the world. Since launching in 2009, it has experienced 2 million downloads and currently services more than 700,000 active users.

LINKS:
Please use this link to access CardStar
CardStar Twitter feed
CardStar iPad app screenshots
CardStar iPad app demo video

PRE-APPROVED QUOTES:

  • "Coupons and rewards programs have been around for decades, but they haven't adapted to today's ever-evolving economy nor met consumer demand for digital content. The CardStar iPad app is an extension of the mobile wallet and offers consumers another touch point to connect with merchants and brands." -- Andy Miller, CardStar CEO

  • "Location is a function of loyalty. CardStar's iPad app brings customer loyalty full circle -- from browsing coupons on the couch to checkout. Because the CardStar iPad app delivers customized coupons to users from preferred retailers and manufacturers, it increases brand exposure and redemption rates." -- Andy Miller, CardStar CEO

  • "As the Web becomes increasingly mobile, social and location-based, coupons are following suit. CardStar and Zavers are working together to offer consumers a simpler way to find and redeem coupons digitally. In the process, we offer our retail and brand partners a better way to reach consumers who increasingly rely on mobile devices to learn about products and savings opportunities." -- Anita Newton, Chief Marketing Officer at Zavers

  • "CardStar has leaped into the red-hot deals space by transforming itself from a basic consumer utility app to a connected shopping platform with the launch of CardStar for the iPad. Mobile coupon redemption rates can be 10 to 20 times greater than conventional paper coupons, but CardStar's iPad app has a range of useful features that makes it more than just another me-too coupon provider." -- Greg Sterling, Senior Analyst at Internet2Go

Please contact Kristine Lee to arrange an interview.

ABOUT CARDSTAR
CardStar Inc. is a privately held software company developing mobile applications that perpetuate the use of loyalty cards and mobile coupons. The CardStar application consolidates membership and rewards cards on smartphones -- letting consumers access scannable cards from within a single app and enabling merchants to tailor mobile deals and information to their customers. The company was founded in 2008 and is located in Boston, Mass. For more information, visit www.mycardstar.com.

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