SOURCE: Cardtrend International

January 31, 2008 08:30 ET

Cardtrend Launches BP Card in China

Commences the Establishment of Branded Loyalty Card in the Chinese Market

HONG KONG--(Marketwire - January 31, 2008) - Cardtrend International Inc. (PINKSHEETS: CDTR) ("Cardtrend") today announced that it has launched its "Bonus Point" loyalty card in the city of Guangzhou, China. The "Bonus Point Card" ("BP Card") will lead to the creation of a merchant and cardholder base, which is projected to grow significantly as loyalty programs increasingly attract consumers in China.

Chen Yu Hua, Cardtrend's Chief Officer for the Greater China Region, stated: "For the launch phase, 250 Merchants have signed up and 5,000 Cardmembers have been recruited. We are projecting to grow to 1,000 Merchants and 100,000 Cardmembers by the end of 2008 in Guangzhou alone."

BP Card members will be rewarded with Bonus Points for their spending at participating Merchants. Both Cardmembers and Merchants will benefit from their participation in the BP Card program and Merchants will be able to retain greater customer loyalty.

Guangzhou, one of the highest income cities in China, was chosen to launch BP Card because of the high travel and entertainment spending in that city, and to leverage Cardtrend's existing operations in the region.

KK Ng, CEO of Cardtrend, added: "Guangzhou is simply the first step in a China-wide roll-out program. We are targeting to launch the BP Card in other major Chinese cities over the next three years."

Additional details on the marketing and operation of the BP card program will be released shortly.


Cardtrend International Inc. ("Cardtrend") is a US public company with subsidiaries and related companies focusing on the payments and loyalty-rewards industries in China and throughout Asia. In line with its long-term growth strategy, Cardtrend is organized into three synergistic business units: Cards Business, Prepaid Business and Processing Business. For more information please visit Cardtrend's corporate website (

Contact Information

  • Contact:
    Cardtrend International Inc.
    (866) 877-2729
    Email Contact