Farm Credit Canada

Farm Credit Canada

September 21, 2011 04:30 ET

Careers in agriculture are rewarding, says FCC

REGINA, SASKATCHEWAN--(Marketwire - Sept. 21, 2011) - Recent Farm Credit Canada (FCC) survey results about potential careers in agriculture paint a challenging picture of the industry.

Canadian consumers who took the survey chose "weather-dependent," "struggling," "essential," "under-recognized" and "underpaid" when asked to choose the top five words from a list associated with the agriculture industry. Producers surveyed chose nearly identical words.

"It's obvious that both farmers and consumers recognize that there are challenges associated with agriculture," says FCC President and CEO Greg Stewart. "It's surprising that the words chosen did not focus on opportunities. There are so many success stories in agriculture and related industries that counter this perception."

At the same time, a national FCC Vision Panel survey showed that optimism among producers remains high. Results show that 80% of producers would recommend a career in agriculture to a family member or friend. On the other hand, only 21% of consumers would consider a career in agriculture, and 27% would encourage someone else to pursue it. Although farmers recognize the challenges inherent in the industry, they still would encourage others to get involved in it.

From growing crops to processing and exporting, agriculture includes areas such as food, technology, health, energy and the environment, and employs one in eight Canadians.

"Agriculture matters. It's a major Canadian industry and a noble career option," says Stewart. "It's amazing to know you're part of something big. Right here in Canada, producers positively affect people on the other side of the world. We hear that from customers every day. We need to share this information with consumers and young people who are making important career choices."

FCC is deeply committed to the success of Canadian agriculture and is working to educate the public about its potential and possibilities.

About the survey

From March 8 to March 10, 2011, an online survey was conducted among a sample of 2,015 Canadians who are Angus Reid Forum panel members. The margin of error on the full base – which measures sampling variability – is +/- 2.1%. Discrepancies in or between totals are due to rounding. To view more survey results, including comparisons by age and province, visit www.fccvision.ca/research.

As Canada's leading agriculture lender, FCC is advancing the business of agriculture. With a healthy portfolio of more than $21 billion and 18 consecutive years of portfolio growth, FCC is strong and stable – committed to serving the industry through all cycles. FCC provides financing, insurance, software, learning programs and other business services to producers, agribusinesses and agri-food operations. FCC employees are passionate about agriculture and committed to the success of customers and the industry. For more information, visit www.fcc.ca.

Contact Information

  • For more information about the results of the survey, graphs
    or interviews, please contact:
    Farm Credit Canada
    Aliya Ladha, Communication Consultant
    306-780-5635
    aliya.ladha@fcc-fac.ca

    Farm Credit Canada
    Eva Larouche (bilingual)
    Communication Consultant
    1-888-780-6647
    eva.larouche@fcc-fac.ca
    www.fcc.ca