SOURCE: CareFlash


February 21, 2012 14:24 ET

CareFlash and Austin Recovery, Enhancing Outcomes Using Specialized Social Media

AUSTIN, TX--(Marketwire - Feb 21, 2012) - "As addiction affects the whole family, we are always looking at more ways to engage them into their loved one's treatment. CareFlash allows them a simple way to stay involved, share updates, and access our catalogue of more traditional family resources such as our intensive Family Experience, family education and more." -Jonathan Ross, CEO, Austin Recovery

"Social media continues redefining how people interact," added Earl Maxwell, CEO, St. David's Foundation (Partner to both Austin Recovery and CareFlash) "CareFlash is a dignified social approach to enhancing outcomes by enabling friends and loved ones to overcome emotional barriers throughout challenging processes that save lives and families."

"For many people, the Internet is the most efficient way to share information and engage with each other. Both Austin Recovery and CareFlash see the potential this has to help whole families heal, not just the clients who are in our care." -Ramona Cruz-Peters, Director, Marketing, Austin Recovery

"Beyond enhancing outcomes, CareFlash is an understandable, measurable approach to converting Austin Recovery's compassion and goodwill into marketing and giving. It has been my observation that some of the most powerful advocates for, and donors to Austin Recovery are those whose loved one and family have benefited from the care they received." -Rachael Wyatt, Austin Recovery board member

About Austin Recovery

Since 1967, Austin Recovery has provided effective and compassionate chemical dependency treatment at affordable rates. Their transformational treatment model brings about in-depth cognitive, behavioral and spiritual changes essential for overcoming addiction. They offer programs including medical detox, separate men's and women's campuses for 30 and 90+ day programs, and Family House-residential rehab to mothers of young children and while pregnant, allowing young children to accompany them into treatment. Austin Recovery also offers outpatient, alumni, family, aftercare and community services.

About CareFlash

CareFlash enables people to create private, centralized CareCommunities. CareCommunities are easy-to-create and represent a dignified approach to enhancing outcomes by removing the emotional barriers that explain why most people have difficulty becoming meaningfully engaged throughout circumstances like recovery or illnesses, injuries or losses. In the same way, CareCommunities are understandable, measurable, targeted marketing solutions for most industries along the entire continuum-of-care. CareCommunities enhance outcomes while, at the same, activating broad word-of-mouth marketing and viral donations through leveraging each provider's goodwill, compassion and empathy...not ads and not asking.

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