SOURCE: Cable and Wireless Communications

Cable and Wireless Communications

July 16, 2015 21:42 ET

Caribbean's Next Top Model Returns to the Catwalk With Flow TV Partnership

BRIDGETOWN, BARBADOS--(Marketwired - Jul 16, 2015) - It was a night of exciting news as C&W unveiled its new consumer brand in Barbados and Wendy Fitzwilliam, Miss Universe 1998, announced a mutually beneficial partnership with the 'new' Flow to air the second season of the reality show 'Caribbean's Next Top Model.'

"We're absolutely excited to be working with Flow to bring Caribbean's Next Top Model back for a second season. We are resolute in our desire to showcase brand Caribbean and this partnership makes it possible to build on our first season and bring the show back to our fans in a much more interactive way," said Wendy Fitzwilliam at the launch.

The regionally based reality show is tied to the successful original production -- America's Next Top Model -- owned by CBS International and created by former top model and television producer Tyra Banks and follows the stories of young women seeking to launch a career in the competitive world of modelling.

Fitzwilliam stated, "We know that there are many young women in the Caribbean who have big dreams of success in fashion. The fashion and beauty industries have been impacted by the talent of women with Caribbean roots for quite some time, from history makers such as Grace Jones and Naomi Campbell to relative newcomers such as Barbadian model Lene Hall, the face of Prescriptives by Esteé Lauder and Puerto Rican supermodel Joan Smalls. CNTM," she says "provides an additional opportunity for more Caribbean women to be represented within the international fashion industry. The success of this show will impact more than individuals and models it will also highlight the Caribbean fashion and beauty industries, content development in the Caribbean and more."

John Reid, President of the C&W Consumer Group noted that the partnership was a perfect fit for Flow, now positioned as a Caribbean brand "driven by all that is positive in the Caribbean, the people, the passion, the drive to succeed, innovation and positive vibes." He noted that Flow will also use its quad play technology to ensure that viewers have access across multiple channels so that they can access the programme when they want and how they want. "Flow customers," he explained, "will be able to access Caribbean Next Top Model before other viewers on Flow TV, via the Flow on Demand platform at their convenience. They can even access information about the programme on their smart phones and other mobile devices."

Caribbean's Next Top Model is produced by Wendy Fitzwilliam and her sister Dionyse Fitzwilliam, who is the show's Executive Producer. Casting calls for the second season are currently being held in Barbados, Cayman Islands, Jamaica and Trinidad and Tobago. The casting calls are also being facilitated online to make it more accessible for potential participants throughout the region. The first show will be aired in October.

About Cable & Wireless Communications:

Cable & Wireless Communications Plc (CWC) is a full service communications and entertainment provider, operating in the Caribbean and Latin America. With annual sales of over $2.4 billion, it operates both mobile and fixed networks, supported by submarine and terrestrial optical fibre backhaul capacity. Through the acquisition of Columbus International Inc. on 31 March 2015, CWC now delivers superior high-speed mobile data, broadband and TV/video services. It has leading market positions in Mobile, Fixed Line, Broadband and TV consumer offers.

Through its business division, CWC provides data centre hosting, domestic and international managed network services, and customised IT service solutions, utilising cloud technology to serve business and government customers.

The company also operates a state-of-the-art subsea fibre optic cable network that spans more than 42,000 km -- the most extensive in the region -- as well as 38,000 km of terrestrial fibre providing wholesale and carrier backhaul capacity.

CWC has more than 7,500 employees serving over 6 million customers (Mobile 3.8m; Fixed Line 1.1m; TV 430k and Broadband 650k) as well as over 125k corporate clients across 42 countries. The Company's leading brands include; LIME and Flow in the Caribbean; BTC in The Bahamas; Mas Movil in Panama; C&W Business and C&W Networks. CWC is the market leader in most products offered and territories served. It is a major contributor to local communities through its corporate social responsibility programmes.

Cable & Wireless Communications' shares are quoted on the London Stock Exchange under the ticker CWC. The company is headquartered in London with its operational hub located in Miami, within close proximity to the Caribbean and Latin America. For more information visit: