SOURCE: Datalliance


July 26, 2011 11:10 ET

Carl Buddig & Company Selects Datalliance for Vendor Managed Inventory Program -- Already Live With Kroger

CINCINNATI, OH--(Marketwire - Jul 26, 2011) - Datalliance announced today that Carl Buddig & Company has selected the Datalliance VMI service as the foundation technology for their Vendor Managed Inventory (VMI) program. Buddig is a leading manufacturer of branded and private label sliced lunch meats which are available at retail food outlets such as Walmart, Kroger, Aldi, Supervalu/Albertson's, Safeway, Food Lion, Meijer, Publix, HEB, Giant Eagle, Roundy's, and many others. While Buddig has considerable experience with co-managed inventory with Walmart, this is their initial VMI implementation. Buddig has already gone live with Kroger and will continue the roll-out of VMI with other key retail partners.

Dan Wynn, Chief Operating Officer, Carl Buddig & Company, commented on their VMI selection process and the choice of Datalliance VMI. "We conducted a thorough evaluation of what we considered to be all of the major VMI alternatives in the consumer goods arena. Datalliance was chosen based on their lowest total cost of ownership, quick and easy implementation path, application functionality, and their demonstrated track record of success in our industry. Throughout our initial implementation with Kroger, Carl Buddig's users and IT support team rated Datalliance's training and customer support as outstanding and second to none. Many software and service providers will commit to a smooth, on time, and on budget implementation. It was our experience that Datalliance actually delivered on these commitments."

Scott Kleinert, Director of CPG Industry Sales, Datalliance, stated, "We are excited to have the Carl Buddig Company as part of our growing Consumer Products Goods community of customers. The addition of Buddig is another example of CPG companies expanding their VMI participation in both branded and private label products. We look forward to working with Buddig and their key trading partners on the implementation of VMI."

About Carl Buddig & Company
Carl Buddig is a family owned and operated leading manufacturer of thin sliced lunch meats. The company's most popular brand, Buddig Original, is available in varieties such as beef, chicken, turkey, ham, pastrami, and corned beef. Buddig's Deli Cuts Brand offers low sodium, low calorie varieties of Turkey Breast, Ham, and Chicken Breast. Carl Buddig also manufactures and distributes the Old Wisconsin Brand of Meat Snacks, Summer Sausage, Wieners, and Bratwurst. Carl Buddig's meat products are available at leading grocery retailers throughout the US, Canada, and Puerto Rico. For more information, visit

About Datalliance
Datalliance is a leading provider of collaborative commerce services, and the world's largest independent VMI service provider. Delivered via the Internet using the 'Software as a Service' (SaaS) model, Datalliance solutions make it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations for leading Fortune 1000 companies in a number of industries. For more information about Datalliance, visit

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    Brian Lindner