September 02, 2010 11:58 ET

Carlsberg Introduces Probably the Best Couple Ever!

The Big Wedding Bash Finds Its Bride and Groom

TORONTO, ONTARIO--(Marketwire - Sept. 2, 2010) - Michelle Oxley and Shawn Long of Aurora, Ontario will tie the knot at the Carlsberg Big Wedding Bash ( on October 1st 2010 at Toronto's Capitol Event Theatre in an all expenses paid Carlsberg themed wedding worth over $100,000.

After a month long search, three finalist couples were selected out of 179 entrants in the first round of the Carlsberg Big Wedding Bash Contest that ran from July 26 to August 20, 2010. Entrants submitted videos and stories to explaining why they should win. Three finalist couples were selected in August based on a combination of popular vote and various judging criteria including the originality and creativity of the couple's entry. The finalist couple that garnered the most votes on between August 24 to August 31 qualified to win the Grand Prize.

"This contest was incredible because we were able to get creative, campaigning for votes on Facebook, Twitter and our blog, while also hitting the town to meet people and gain support. We were so busy, but more than anything, we had a blast," said winner Shawn Long. "We also got to spend a ton of time together working towards something really big and important for our future together. A big thank-you goes out to Carlsberg and our amazing fans who we hope will be there for the bash!"

The future Mr. and Mrs. Long – a.k.a. Moxlong - took the top spot after earning the greatest number of votes cast during the finalist round of the competition.

"We at Carlsberg Canada Inc. and our agency partner, LAUNCH! A division of CIM, could not have been happier with the entire competition," said Becky Kwiatkowski, Brands Marketing Manager for Carlsberg Canada. "We are all very excited to be a part of Shawn and Michelle's wedding day. Their creativity, originality and commitment to one another obviously resonated well with voters. Overall, we were pleased with the number and quality of the entrants to this first-time contest and want to applaud all the competitors on their hard efforts."

The all expenses paid fun for the winners starts with Carlsberg-style bachelor parties held at Toronto area bars/clubs in September. On the wedding day, the bride, groom, and wedding party will all celebrate in style decked out in dresses, tuxedos and stylish Chuck Taylors from Converse. The wedding itself will see the elegant Capitol Event Theatre transformed into the ultimate wedding venue with delicious food and of course, Carlsberg beer. If that weren't enough, entertainment for the event will be a bombastic performance from Canadian new wave superstars, Dragonette. Invitations, wedding rings, photography and flowers are also included in the prize.

How big will this wedding bash be? Attendees will include 1,000 of the couples' closest friends, family, and of course, wedding crashers. In traditional wedding crasher style, non invited guests dressed in wedding gear and arriving with the confidence of a professional wedding crasher will be admitted until the venue reaches capacity. The event will be MC'd by Toronto radio personality, Todd Shapiro, co-host of the Dean Blundell Show on 102.1 The Edge.

For more on the Carlsberg Big Wedding Bash including details on the winning couple, visit

About Carlsberg

Carlsberg was founded in 1847 by the visionary brewer J.C. Jacobsen. Jacobsen demanded quality above all else and his innovations in the art of making beer laid the cornerstone of the modern brewing industry. Greatest of all innovations was the groundbreaking method for propagating pure yeast. The yeast, aptly named "Saccharomyces Carlsbergensis" was so extraordinary that Carlsberg gave it away to other brewers for free. To this day, whenever and wherever you enjoy a lager, there's probably a little Carlsberg in it.

Today Carlsberg is the 4th largest brewery in the world, employing more than 40,000 people worldwide. Carlsberg Beer is the flagship in the Carlsberg Group portfolio, which consists of more than 500 different beers worldwide, from leading national beers to internationally recognized brands. Available in more than 150 markets across the globe Carlsberg is a truly international pilsner of exceptional taste and quality.

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