June 17, 2005 09:30 ET

Carly Fiorina, Former CEO of HP, to Keynote Institute for International Research's THE Market Research Event

NEW YORK, NY -- (MARKET WIRE) -- June 17, 2005 -- The Institute for International Research (IIR) will hold THE Market Research Event 2005, November 6-10 at the Sheraton Palace, San Francisco, CA. Former Hewlett-Packard CEO, Carly Fiorina, will discuss "winning, losing, risk-taking, decision-making and accountability," all valuable lessons for today's market researcher. Using her personal experiences from HP, Fiorina will share the three essential elements that espouse her vision of leadership -- Character, Capability and Collaboration.

Joining Fiorina will be Malcolm Gladwell, Author of "Blink" and "The Tipping Point," who will present on "Blink: The Power of Thinking Without Thinking in the Context of Market Research and Focus Groups." Additionally, companies such as Wal-Mart, Procter & Gamble, Viacom Cable, Warner Brothers Pictures, McDonald's, Frito Lay, Gillette, IDEO and many more will provide the audience with real world case studies that focus on new trends, innovative methods and new technologies.

In addition to keynote presentations, delegates will also have access to up to 14 job specific/interest-focused tracks. Topics include online research, ethnography, global research, segmentation, usability/user data, B2B research, best practices in market research, trends, integration, new product research, new technologies, metrics and measurements and people management. Highlighted presenting companies include 3M, Yahoo!, TiVo Inc., FedEx, Kellogg Company, and Microsoft.

This Event Is Open for Registration and space is limited. Special early registration discount ends June 24th and Group discounts are available. For More Information and to register, call (888) 670-8200, email or visit: Please mention your priority code when registering: M1728XPR.

About the event organizer

The Institute for International Research (IIR) is the world's largest conference company and has been the leader in the provision of business information for over 20 years. IIR produces over 5,000 events annually through our network of offices in over 35 countries. For further details please visit us online at

To obtain further event information please contact: Heather K. Stern, Institute for International Research, 708 Third Ave., 4th Floor, New York, NY 10017. Phone: 212-661-3500 ext. 3282. Fax: 212-599-2192 E-mail:

Contact Information

  • Contact:
    Heather K. Stern
    Institute for International Research
    Email Contact