SOURCE: CARMA International, Inc.

March 02, 2006 11:38 ET

CARMA Introduces Complete Media Management, Monitoring and Measurement Solution

WASHINGTON, DC -- (MARKET WIRE) -- March 2, 2006 --Imagine that you're the head of PR, and each morning over coffee you read through key company news that you received on your handheld during the commute. Meanwhile, your media relations specialists record conversations with journalists about tomorrow's product launch, and your agency creates the weekly clip report. Now imagine these tasks were done using the same online service that you will use later in the day to review media outreach activities across teams, create key charts showing results, and print out the executive summary for the board meeting.

CARMA Online now makes this a reality, providing a complete media management service that allows PR managers to measure a story through its entire life cycle. Today CARMA released two new features, CARMA NewsAccess and CARMA MRM, which PR executives can use to measure a story from its creation, including investments in media outreach, pickup and audience reached, and impact on overall image, competitive share of voice, and thought leadership.

"No longer do communications teams have to juggle multiple services that overlap in some areas and fall short in others," said CARMA CEO Albert Barr. "CARMA Online allows PR teams to spend their time managing news, not technology. One fully integrated web software program is at their fingertips for monitoring clips, managing relationships, and helping to measure ROI by comparing PR activities with results."

CARMA NewsAccess provides daily news updates from more than 20,000 media outlets in 17 languages. Clients can use NewsAccess to monitor coverage of company brands, competitors, and industry issues. NewsAccess gives clients the flexibility to fully customize the specific media outlets tracked, including print, broadcast, and web news, as well as blogs and message boards. Users also have the option to receive news updates throughout the day via email.

CARMA MRM enables users to manage contact information and activities with journalists, analysts, and other influencers in the news. Users can create custom media lists for specific campaigns and compare media relations activities to media measurement results. Executive communications, investor relations and community relations teams can also use the MRM to manage and measure communications with key influencers quoted in the news.

"Increasingly, PR executives demand integrated solutions that minimize cost and maximize the benefits of media measurement," said Barr. "The new features of CARMA Online show our continued commitment to developing innovative services for PR executives and media measurement users."

CARMA Online is provided free to ongoing CARMA clients for an unlimited number of users. CARMA NewsAccess starts at $15,000 per year for up to 20 users. CARMA MRM starts at $6,000 per year for an unlimited number of users.

Visit to schedule a demonstration of CARMA Online.

About CARMA International, Inc.

CARMA International, Inc. is the world leader in media research, with an unmatched global presence and more than 20 years experience. This background enables CARMA to provide clients a comprehensive, integrated and consistent approach to global media measurement. Using the most sophisticated proprietary software and the most specialized research methodologies in the industry, CARMA analysts help PR professionals maximize the effectiveness of their media outreach efforts and provide strategic insights for future communications planning. CARMA is a privately held company headquartered in Washington, D.C., with offices in London, New Delhi, Paris, Sydney, Santiago, Tokyo, and Toronto. Contact CARMA at 202.842.1818 or

Contact Information

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