The New Economy

The New Economy

March 10, 2016 06:00 ET

Carnival Corporation Makes Waves in Sustainable Travel With Fathom Cruises

LONDON, ENGLAND--(Marketwired - March 10, 2016) - The cruise industry is booming, but with that success comes an obligation to keep the seas clean and ensure that tourist travel is carried out in a sustainable way. Carnival Corporation, the world's leading global cruise company, is making every effort to meet these targets with its latest venture, Fathom. The company's sustainability credentials and its contributions to "social impact travel" are explored in more detail on a new site and the latest in The New Economy's Innovation Series.

The first Fathom cruises will embark in April of this year from PortMiami and arrive in the Dominican Republic - a country known for its spectacular beauty, but also one where the average annual household income is approximately $6,000. More than two million Dominicans are without access to piped water.

Catering to a growing market of consumers who want to have a positive impact on people's lives, Fathom is redefining the cruise industry to offer authentic, meaningful travel experiences that allow for sustained impact and meaningful development.

Speaking to The New Economy, Founder and President of Fathom, Tara Russell, says, "We created Fathom to meet real hunger in the world for purpose, while at the same time tackling profound social issues through a sustainable business model. We harness the assets and resources of the world's largest travel and leisure company, and combine them with the talents and hearts of those working in social enterprises around the world."

Responding to a real hunger in the world for purpose, Fathom and Carnival Corporation are indicative of a wider shift in the cruise industry. With this new brand, Carnival Corporation has pioneered a new kind of socially responsible cruising, and one which will surely make waves in the cruise industry.

For more on Carnival Corporation and Fathom, click the link below to see the latest in The New Economy's Innovation Series.

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Contact Information

  • For further media information contact:
    The New Economy
    Matthew Timms
    Editorial Department
    +44 (0)20 7553 4177