NEW YORK, NY--(Marketwired - Jan 28, 2014) - Figliulo&Partners, a full-service brand agency, today announced the appointment of Caroline Krediet as Partner, Strategy, effective immediately. This news comes on the heels of the agency's official launch last month, with creative industry vet Mark Figliulo as Founder and CEO as well as Judith Carr-Rodriguez as Founding Partner and President.
"We are delighted to announce the addition of Caroline Krediet to the Figliulo&Partners family," said Figliulo. "We're focused on bridging the gap between brand thinking and digital thinking, and Caroline will be at the center of it all. She is one of a few strategists that have deep experience in both worlds."
In this newly created role, Krediet will be responsible for overseeing all of the agency's consumer planning and strategy efforts. As a member of the executive team, she will also be a critical player in Figliulo&Partners' new business efforts, as well as helping define the vision and strategy of the agency.
Added Krediet: "When I met Mark and Judith months ago, there was great chemistry right off the bat. I loved their energy and their vision of building a new kind of agency that was focused on big brand ideas for the infinite new media landscape."
Krediet boasts more than ten years of agency planning experience. Prior to her role at Figliulo&Partners, she served as SVP, Head of Strategy at Noise. Previously, she was Head of Planning at TAXI NYC and, before that, Group Planning Director at Havas Worldwide. Krediet's clients have included Coke, Samsung, ExxonMobil, Revlon, Unilever and Chase. Her career highlight was overseeing Dos Equis' "The World's Most Interesting Man" campaign.
Figliulo&Partners is a full-service brand agency for the digital world. Headquartered in New York, the agency is focused on bridging the gap between brand and digital thinking for clients such as Sprint. Figliulo&Partners is led by creative industry veteran Mark Figliulo as founder and chief executive officer, as well as Judith Carr-Rodriguez as founding partner and president. The agency develops industry-leading multichannel creative work that are powered by ideas and driven by data. For more information, please visit www.figliuloandpartners.com