SOURCE: Carperks


February 02, 2011 10:00 ET

Carperks Selects Dealix as Distribution Partner for Its Nationwide Affinity Car Buying Program

Deal Expected to Double Number of Participating Dealers in Program That Reaches More Than 25 Million Car Buyers

JACKSONVILLE, FL--(Marketwire - February 2, 2011) - Carperks, which operates the largest car buying affinity network, announced today that it has selected Dealix, a division of ADP, as a key distribution partner for its nationwide program. With this announcement, Dealix, the leading provider of new and used car leads, will be one of Carperks' premier partners and Dealix's dealer customers will be able to participate in the Carperks affinity network, which reaches 25 million potential car buyers each year. 

Through its marketing programs Carperks offers preferred auto pricing to employees of more than 1,000 companies, including Verizon, American Airlines, Macy's, JC Penney and Sysco Corporation. Employees of these companies are able to search for vehicles and identify participating dealers through the Carperks website or iPhone app and are then eligible to receive preferred pricing if they purchase a vehicle through one of Carperks approved dealers. There are currently over 3,400 dealers participating in the Carperks affinity network. By partnering with Dealix, Carperks expects to double the number of participating dealers.

"We're thrilled to expand our dealer network by partnering with Dealix," said Don Wolfson, Carperks' president. "By joining forces with Dealix we're able to better meet the growing demand among our customer base for new and used cars. As a market leader, Dealix is able to give us broader reach and expand our presence in markets where our coverage has been limited."

"Our partnership with Carperks represents a great opportunity for our dealer customers to have access to a large pool of highly-qualified buyers," said Anna Zornosa, General Manager of Dealix. "Carperks provides a great channel for car buyers to get a good deal and for dealers to close more sales."

About Carperks

Carperks is an affinity automotive marketing company that offers users the opportunity to find and purchase vehicles through a national network of new and pre-owned dealerships at discount prices. For nine years the company has provided preferred pricing to employees at over 1,000 companies nationwide, including American Airlines, Delta Airlines, Coca-Cola, JC Penney, Macy's, Office Depot, Verizon Wireless, and Wells Fargo. Employees are given access to the Carperks portal through their company's intranet or the Internet where they can search for vehicles and receive special vehicle pricing. For more information please visit:

About Dealix

Dealix is the world's leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix, the only Internet marketing company that backs its new and used car leads with a Quality Pledge, powers the online quote platforms for Yahoo! Autos, AOL Autos and MSN Autos. Through its network of owned and affiliate sites Dealix connects dealers with millions of car shoppers each month who prefer independent Internet sites when shopping. Dealix also operates, one of the fastest growing auto shopping sites. Dealix is a business unit of ADP Dealer Services, a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational, heavy equipment and agricultural vehicle dealers throughout the world.

Contact Information

  • Contact:
    Kymberly Wolfson
    Email Contact
    904.394.8190 x204