SOURCE: CarpetsPlus Color Tile

September 05, 2007 12:21 ET

CarpetsPlus Color Tile® Launches EcoChoice™ Flooring Website

CHATTANOOGA, TN--(Marketwire - September 5, 2007) - CarpetsPlus Color Tile® launched its new EcoChoice™ Flooring website today, www.ecochoiceflooring.com. Site visitors will learn about the environmental benefits of EcoChoice Flooring plus see all EcoChoice products currently available. Other section highlights include explanation of environmental flooring terms, how families can live a greener life and links to deeper research into green living.

The focal point of this interactive website is the section "Discover EcoChoice Flooring products." It walks visitors through a three-step carpet selection process -- choosing the carpet category, carpet quality and carpet color. Other features include large room scenes with pattern close-ups, descriptions, a store locator, as well as a printable "Wish List."

The website will be continually updated as new products are added to the program each year. "We plan to offer style and design while continuing to expand the EcoChoice Flooring program with more carpet options which will meet our customers' personal, sustainable and green preferences. The EcoChoice Flooring brand features only the most earth-friendly flooring products," said Kevin Logue, COO and Vice President of Marketing. "In addition to our cork and bamboo, we'll be adding some exciting new hard surface styles in the coming year to round out our product offering."

EcoChoice Flooring is the exclusive brand of environmentally responsible flooring options available only from CarpetsPlus Color Tile. They offer sustainability and a "greener" approach to home decorating, remodeling and construction through materials that are either recycled, recyclable or made from renewable resources.

For each qualifying purchase of EcoChoice Flooring products, CarpetsPlus Color Tile will make a donation to The National Arbor Day Foundation supporting two of its programs: reforestation of America's national forests and Rain Forest Rescue®.

CarpetsPlus Color Tile®, Carpetland Color Tile®, Floorco and Color Tile® Outlet are divisions of Alliance Flooring, Inc., a retail-licensing group representing more than 450 flooring retail locations across the United States. CarpetsPlus began with a philosophy that emphasized independent store ownership backed by the buying power of a national chain. Pairing the historic strength of Color Tile with the national resources of CarpetsPlus and Carpetland has created a national chain of premier floor covering design centers. For more information visit www.allianceflooring.info or www.carpetspluscolortile.com.

More information on The National Arbor Day Foundation can be found at www.arborday.org.

Logos are available at http://press.allianceflooring.info.

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