SOURCE: HipLogic

HipLogic

May 05, 2011 09:00 ET

The Carphone Warehouse Deploys *Spark XL, the Real-Time Home Screen for Android in Partnership With HipLogic

*Spark XL to Be Offered as Mobile Interface for Android Devices Sold in the UK

FREMONT, CA--(Marketwire - May 5, 2011) - HipLogic today announced a partnership with The Carphone Warehouse with the launch of *Spark XL, a Real-time Home screen for Android. *Spark XL will now be available on Android phones via The Carphone Warehouse's Walk Out Working service at its retail stores and will also come preloaded on select handsets and tablets. The deal will launch in the UK with plans to expand to additional European countries.

*Spark XL is also available for free download at http://sparkxl.com as well as at www.carphonewarehouse.com. It is a modern mobile portal that streamlines content discovery and provides at a glance access to social media, content, sports scores and news. Android users can now stay connected to the things they care about most -- right from their Home screen. From updating social status' in both Facebook and Twitter, to discovering the latest breaking news and sports scores to feeding daily deals cravings, *Spark XL is the ultimate mash-up of content and functionality.

"We're excited that so many customers of The Carphone Warehouse customers will benefit from the enhanced user experience on Android handsets provided by Spark XL," said Mark Anderson, CEO of HipLogic. "We believe that The Carphone Warehouse will benefit from an increase in customer affinity due to the enhanced discovery and engagement that Spark XL offers to their customers."

As the UK's largest independent mobile phone retailer, The Carphone Warehouse is dedicated to delivering the best mobile content and services to its customers. Increasingly, these customers are making the switch to smartphones and the *Spark XL app helps enhance Android operating system for customers. *Spark XL features a content rich, real-time interface that gives consumers access all the content, media, and functionality they want in a clean and organized format.

Rikesh Desai, Head of Digital Services for The Carphone Warehouse said, "We recently announced the launch of our Walk Out Working program, a service designed to help new smartphone users get the most out of their devices through in-store set up and training. We see *Spark XL as the perfect complement to Walk Out Working -- providing new Android customers with a clean, robust and content rich experience that facilitates content discovery and sharing."

As part of the service, The Carphone Warehouse will offer to install *Spark XL onto customer devices and showcase it as a great way to interact with their Android device -- connecting them to their social networks on Twitter and Facebook, delivering live news, entertainment, weather, sports scores and Groupon deals.

Pre-installation on handsets and tablets
*Spark XL will come pre-loaded as the default Home screen for select handsets and tablets sold at The Carphone Warehouse.

Notes to Editors

  • The Carphone Warehouse is the largest independent mobile phone retailer in the UK, with over 800 stores nationwide.

ABOUT HIPLOGIC
HipLogic is redefining the mobile user experience; the HipLogic next-generation application platform features a rich multimedia client connected to intelligent cloud services, aggregating web content and network operator services to create modern mobile 2.0 experiences. HipLogic is a private company funded by Benchmark Capital, Bay Partners, Stage 1 Ventures. To learn more about HipLogic, please visit us at http://www.hiplogic.com

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