October 19, 2015 13:00 ET

CARPHORIA Adds Trade-In Valet® to Drive Dealership Traffic, Enhance Car Buying Experience

Expanded Dealer Services Tool Offers Added Value to Auto Buyers and Sellers Alike

HOUSTON, TX--(Marketwired - Oct 19, 2015) - CARPHORIA, a leading technology innovator in the auto services sector, announced today it has enhanced its Dealer Services offering with the introduction of Trade-In Valet®, a resource designed to help dealers capture more of the coveted consumer trade-ins. Through the use of innovative technology developed based on consumer behavioral modeling, CARPHORIA's Trade-In Valet tool is uniquely designed to enable dealers to significantly increase traffic by embracing key shifts in modern consumer buying behaviors.

Trade-In Valet's subscription service provides dealers with an app that is embedded on their dealership website. Consumers/online shoppers simply enter their trade-in information and receive a firm offer range via email before making a trip to the dealership. Trade-In Valet is helping drive additional traffic to dealerships by arming consumers with a true understanding of the value of their existing vehicle, making them far more likely to move forward with a new vehicle purchase.

CARPHORIA's Trade-In Valet technology utilizes unique vehicle data in order to provide the true value of each vehicle. Trade-In Valet is the only tool available that issues the consumer a true current market value for the vehicle and supports it with a buy bid at the dealership level. While there are several valuation tools available, none provide the dealer a buy-bid like Trade-In Valet does. CARPHORIA's guaranteed buy-back service is designed to remove the typical dealership risks associated with trade-ins that are highly specialized, unique or non-market appropriate.

"It's a fact. Buying a vehicle is no longer an old-school operation. Today's buyers are more sophisticated than ever and require far more information before they are willing to award their business to a particular dealership," said Michael Dodd, CEO of CARPHORIA. "Every study we read indicates that today's consumers want a stress-free sales process from dealers willing to sell the way they want to buy. Trade-In Valet does just that. Consumers get the information needed to make a well-informed decision while dealers receive the tools and processes in order to meet consumers' shopping demands. The end result? Higher retail deliveries and gross profit with happier customers."

CARPHORIA designed its entire Dealer Services offering to help dealers address the evolving industry by providing tools to acquire much needed pre-owned inventory while eliminating the frustration and expense that comes with carrying unwanted units.

"Dealerships that understand there is a new way of doing business and embrace the consumer evolution are ending up the clear winner in the competition for consumers business. It isn't the lowest price that today's consumers are looking for, it is about information, experience and trust," concluded Dodd.

Headquartered in Houston, Texas, CARPHORIA, which began in 2013, brings transparency and simplicity to the vehicle buying and selling process, along with the resources needed to navigate the entire sales cycle.

CARPHORIA's Dealer Services division, which launched in early 2015, is dealer owned and dealer-centric technology solutions company, best known for their suite of technology innovations designed specifically to help dealers drive more traffic and achieve a higher ROI. Through the use of technology CARPHORIA seeks to bring efficiency, cost savings and inventory solutions to the dealer body. For additional information, please visit

Contact Information

  • PR Contact:
    April Lynch
    Lynchpin Strategic Communications
    Email Contact