CARPHORIA Dealer Services

May 18, 2016 11:03 ET

CARPHORIA Dealer Services' Trade-In Valet Achieves $500M Milestone

Service Has Extended Over 30,000 Used Car Offers

HOUSTON, TX--(Marketwired - May 18, 2016) - CARPHORIA Dealer Services, a leading technology innovator in the auto services sector, announced today it has completed the initial testing and launch phase for Trade-In Valet® -- a resource designed to help dealers convert website traffic and capture more of the coveted consumer trade-ins.

Since inception, CARPHORIA Dealer Services has issued over 30,000 cash offers on consumer trade-ins. That represents more than $515 Million in guaranteed offers with over $100 million in revenue generated in vehicle trade-ins, purchases and sales.

Trade-In Valet converts dealer website traffic into sales by addressing the most sensitive aspect of the automotive transaction for the consumer, the trade-in. The tool requires no change in behavior or processes within the dealership, which is critically important.

"We don't expect our dealers to change a thing in their daily routines. We feel that is one of the reasons our dealers are getting such great results. Not only is this tool incredibly effective, but it requires no learning curve" said Michael Dodd, president and CEO of CARPHORIA Dealer Services.

Trade-In Valet has teams of national pricing analysts that issue real time, true market values to consumers for their vehicles. Trade-In Valet supports those offers with a guaranteed buy bid to the dealership. The guaranteed buy-back service is designed to dramatically increase lead volume and sales while removing the typical dealership risks associated with trade-ins that are highly specialized, unique or non-market appropriate. The tool works seamlessly with existing CRM systems and tracks consumer activity, employee engagement/performance and maximizes opportunities at the point of sale while the consumer is still in the store.

"We started by testing Trade-In Valet tool in our own back-yard in Houston because we wanted to fully vet the tool and techniques before rolling it out to our broader client base. Since launch last October, we've been overwhelmed with the positive response from the Dealer body. The results literally speak for themselves" said Dodd.

"We take pride in having a solid sales process, tracking lead sources and monitoring our conversion rate closely. Trade-In Valet not only fit into our processes, but exceeded our expectations. They immediately surged passed our other lead providers and are now a valuable part of our selling process. Their leads convert, their bids are solid and their service is to be commended. Trade-In Valet works," said Bruce Glasscock, CEO, Quattro Auto Group.

"Trade-In Valet sells cars! These guys nailed it," said Jason Beck, General Manager, Beck and Masten Buick GMC.

"We built Trade-In Valet to truly improve the consumer experience in dealerships across the country, which in turn is improving sales volume, gross profit and CSI. We couldn't be more excited with the results" said Tracey Trachta, vice president & CMO.

Headquartered in Houston, Texas, CARPHORIA Dealer Services was established in 2013. CARPHORIA Dealer Services is a dealer owned and dealer-centric technology solutions company, best known for their suite of technology innovations designed specifically to help dealers drive more traffic and achieve a higher ROI. Through the use of technology, CARPHORIA seeks to bring efficiency, cost savings and inventory solutions to the dealer body. For additional information, please visit

Contact Information

  • PR Contact:
    April Lynch
    Lynchpin Strategic Communications
    Email Contact