SOURCE: CarryOn Communication

May 08, 2008 14:14 ET

CarryOn Communication Bolsters New Media Practice With the Addition of Social Media Expert Paul Dyer

LOS ANGELES, CA--(Marketwire - May 8, 2008) - CarryOn Communication, a leading consumer public relations and brand communication firm with key offices in New York, Los Angeles and Chicago, has hired social media expert Paul Dyer to drive the firm's significant new media practice

Since 2003, CarryOn has served as a leader in the new and social media arenas with a dedicated service that fully integrates social media opportunities into its consumer-focused programming. Paul Dyer's experience includes developing social media campaigns for key consumer brands such as Virgin Entertainment and PetSmart, and further solidifies CarryOn's prominence in this evolving environment.

"The addition of Paul Dyer to our new media team likely affects every current and future CarryOn client," says Kevin Grangier, founder and CEO at CarryOn Communication. "His experience transcends the digital development and content management services for which the agency is known through its interactive group, COi (CarryOn Interactive). This move brings to fruition a well-planned strategy that further solidifies our position in this increasingly competitive landscape."

Dyer's background includes serving as Founder and CEO of NewMediAwake, developing and executing large-scale corporate social media and integrated training initiatives for the niche firm; and as new media specialist for Marketwire, where he developed the industry's leading social media release platform.

"The decision to join CarryOn was not a difficult one," said Paul Dyer, New Media Practice Leader at CarryOn Communication. "For many years I have watched the agency impact the new media environment and when this opportunity presented itself, I knew I wanted to help define its future."

Dyer will also serve as managing director of COi, CarryOn's wholly-owned interactive agency that assists in the development of new media and interactive programs for established consumer brands such as Nature Made vitamins, Lifetime Networks, ESPN, Razor and Symantec.

"At Symantec we fully engage social media communities because that's where our consumers are," said Rhonda Shantz, Senior Director of Global Public Relations at Symantec. "Selecting the right agency to assist with this important initiative was difficult," she added; "however the creative and strategic work CarryOn represents for Symantec reinforces our decision daily."

About CarryOn Communication

Celebrating 10 years in 2008, CarryOn is a leading mid-sized consumer brand public relations and brand communication agency with key outlets in Los Angeles, New York and Chicago. Its family of services includes CarryOn Interactive (COi), / Brandeavor, the agency's integrated brand research and development arm; and CarryOn Events and Promotions. CarryOn's goal is to be the most respected mid-sized public relations agency in the U.S. by offering fresh perspective and tailored solutions that accommodate the unique needs of significant consumer brands. To reach CarryOn Communication, call toll-free 1-888-838-6397, or visit Check out FRESH at

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