SOURCE: Stone America Licensing

March 06, 2006 10:55 ET

Carte Blanche Greetings Appoints Stone America as U.S. Licensing Agent for "Bobble the Little Blue Owl"

Major Hit in U.K., Bobble Now Comes to the Shores of the U.S.; Significant Licensing Program to Include Greeting Cards, Plush, Apparel & Accessories, Stationery, Party Paper, Gift/Novelty, Toys/Games, Publishing, Home Video/Computer Software and More

EAST RUTHERFORD, NJ -- (MARKET WIRE) -- March 6, 2006 -- Stone America Licensing, LLC (www.stoneamerica.com), one of the nations leading licensing and marketing firms, announced today that they have been appointed the North American licensing agent for Bobble the Little Blue Owl by Carte Blanche Greetings Ltd. (www.carteblanchegreetings.com). Stone America will be responsible for establishing a comprehensive licensing program, with initial categories including: Greeting Cards, Plush, Apparel & Accessories, Stationery, Party Paper, Gift/Novelty, Toys/Games, Plush, Publishing, Home Video & Computer Software.

Bobble is now available at major retailers throughout the U.K. with products including Greeting Cards, Plush and other Gift/Novelty items (www.bobblethelittleblueowl.com).

"We are proud to work alongside Carte Blanche Greetings to represent Bobble, the Little Blue Owl and his friends in the United States," said Robert Stone, President, Stone America. "Carte Blanche Greetings Ltd. is one of the world's premier greeting card and gift concept companies and Bobble the Little Blue Owl has quickly become one of England's most beloved characters. Bobble is destined to become as loved in the U.S. as it is in the U.K., giving our licensees the opportunity to share in the success of this adorable and highly sought after character."

"Stone America's experience with classic, high-profile brands makes them a natural choice to represent the merchandise licensing for Bobble the Little Blue Owl in North America. We are confident that Stone America will maintain the integrity and values of Bobble while helping us to bring this incredible character to American audiences," said Richard Edmondson, Commercial Director, Carte Blanche Greetings Ltd.

About Carte Blanche Greetings

Founded in 1987, Carte Blanche Greetings Ltd specializes in the development of branded concepts within the card & gift sector, with an ever growing portfolio of high profile brands, the best known being the Me to You range of greeting cards, stationery, and plush bears available worldwide to more than 70 countries and launched in the United States in July of last year. Tatty Teddy, its mascot, has become iconic among the company's buying population and has been licensed for a number of other products, including calendars, jewelry, cross-stitch kits, Confectionary, apparel and personalized items. Products are featured on the company's Web site or through specialty retailers, such as Clinton Cards, W H Smith, Asda and other leading retailers. In 2004, CBG went live with a new website to support the launch of a new concept -- Bobble the Little Blue Owl. Bobble was released to promote the launch of a new range of greeting cards & plush from Carte Blanche Greetings. Bobble is a fully functional desktop pet, if you look after Bobble and he will evolve and stay happy, if you don't he will become sad, ill and be miserable. Bobble has now evolved from the virtual pet realm, and can now be found on an ever increasing number of products.

About Stone America Marketing

Stone America Marketing (www.stoneamerica.com) is one of the nations premier licensing, and sponsorship/endorsement agencies. The company specializes in creating revenue-driven programs to help drive significant revenue while strengthening and protecting corporate brands, trademarks and logos. Clients include Kelly Rowan, Jennifer Love Hewitt, International Truck & Engine, Kampgrounds of America, Laura Ashley, Carolyn Westbrook, The Plaza, Under The Canopy, Currier & Ives Foundation, Hollander Home Fashions, Bridal Bootcamp, Country Diary of an Edwardian Lady, Paddington Bear and Amanda Bynes.

Contact Information

  • Contact:
    Kerri Zupp
    Stone America Marketing
    (201) 507-9431 phone
    Email Contact

    Emma Pethybridge
    Carte Blanche Greetings Ltd
    00 44 870 6000 441
    Email Contact