SOURCE: NewMediaRules Communications

NewMediaRules Communications

September 24, 2009 14:50 ET

Carter-Harwell Public Relations Becomes NewMediaRules Communications

BIRMINGHAM, AL--(Marketwire - September 24, 2009) - After 14 years, Alabama-based Carter-Harwell Public Relations has changed its name to NewMediaRules Communications to better reflect the firm's success in navigating the massive changes taking place in media throughout the United States.

"When it comes to dealing with media throughout the nation, about nine-tenths of the rules have changed, and the rate of change is accelerating. More than 13,600 jobs have disappeared in the newspaper industry alone, and many papers have stopped printing as online media have surpassed print as a primary source of news. Those who don't know the new rules for communicating in this environment will become irrelevant," said Carl Carter, president of the company.

"The Carter-Harwell name has been good to us, and we've enjoyed consistent success even as other public relations agencies have come and gone. But as we handle projects and customers throughout the United States, we've seen a need for a new brand that is easier to communicate and better reflects the reality of today's media scene. We've been helping companies re-brand themselves for years, but it was time to eat some of our own cooking, so to speak," said Carter. The company has replaced its web site with a new one at

The firm, which has become the national leader in public relations and marketing communications for auction companies, will continue to market to that industry under the Auction Communications brand,

Client Warren Ward, president of Albert Burney Auction Company, said the challenge of dealing with media changes has grown in importance. "We hired Carl's firm because of his long-term track record, but he has never rested on past methods. By continually seeking new media and methods, he has ensured that we continue to get excellent results and stay ahead of the curve," said Ward.

For more information, individuals may contact Carter at 205 823-3273. Carter's blog on media transitions,, will remain unchanged.

Contact Information

  • For more information:
    Carl Carter
    NewMediaRules Communications
    205 823-3273