BOSTON, MA--(Marketwire - Feb 21, 2013) - Cartera Commerce, the leader in card-linked marketing, today announced the appointment of Brian Michon as chief technology officer. In this new role, Michon will utilize his extensive product development expertise, as well as his deep knowledge of the small business and digital media markets, to drive Cartera's card-linked offer (CLO) technology strategy and lead the company's first-class development, operations and solution delivery teams.
Michon's defining career success came as Intuit's vice president of engineering, where he led a team of 180 developers across 10 business units to build flagship, category-dominating products such as TurboTax® and QuickBooks™. Most recently, Michon ran engineering at online privacy leader Abine, where he helped deliver privacy-protection software to more than three million users in less than a year. Michon also co-founded startup Apps.com, which was purchased by Intuit, led Core Technologies at Linden Lab, the innovator behind Second Life®, and directed engineering at Think New Ideas, an e-marketing company in the Omnicom portfolio.
"It's not often you get the opportunity to board a speeding, category-creation train like Cartera, a company that is building an entirely new marketing channel," said Michon. "CLOs are clearly the future of performance marketing for merchants -- from the smallest mom and pops to the largest big box brands -- and I'm thrilled to be joining the front runner in the space at a time when there is so much market opportunity ahead. I look forward to helping the extremely talented Cartera team build upon an already stellar reputation for delivering innovative card-linked marketing programs to merchants and issuers."
Cartera connects the nation's top merchants to more than 150 million of the top spenders through offers linked to their top-of-wallet credit and debit cards. Cartera's proprietary marketing programs deliver personalized offers to consumers based on their anonymous, private purchasing preferences. Consumers redeem offers with just a card swipe and automatically earn more of their preferred rewards such as cash back, miles or points. Merchants get new customers, increase customer loyalty and grow market share on a performance basis, while card issuers gain new revenue streams and improve cardmember spend and loyalty.
"Card-linked marketing is, at its core, a big-data technology challenge -- one we've solved over the past few years by partnering with the leading issuers, sourcing offers from the best national and local merchants, and delivering those offers to consumers through their preferred marketing channels while respecting data privacy and anonymity," said Tom Beecher, president and CEO of Cartera Commerce. "With the market poised to explode, we knew the time was right to appoint a CTO of Brian's caliber. His impressive industry knowledge and privacy expertise will take our platform and solution delivery to the next level. I look forward to working with Brian to maintain our current momentum and deliver on our next-generation platform vision this year and beyond."
About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, card issuers and loyalty programs. For merchants, Cartera powers OfferLink(SM), the industry's largest card-linked advertising network that markets offers to more than 150 million consumers -- including 65 million active linked cards -- to help acquire and retain customers. For banks, card issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams. Three of the top four largest financial institutions, all five largest airlines and thousands of merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, Mass. For more information, visit www.cartera.com.