SOURCE: Cartera Commerce

Cartera Commerce

September 19, 2011 08:00 ET

Cartera Commerce to Demonstrate New Solution for Local Card-Linked Offers at FinovateFall 2011

Executives to Show How Card-Linked Offers Overcome Limitations of Daily Deals to Drive ROI for Merchants & Create Revenue for Banks & Card Issuers

LEXINGTON, MA--(Marketwire - Sep 19, 2011) - Cartera Commerce, the leading provider of card-linked marketing solutions, today announced that President and CEO Tom Beecher and VP of Products and Marketing Marc Caltabiano will demonstrate the company's new solution for local card-linked offers at FinovateFall 2011. Cartera executives will show how the solution overcomes limitations of Daily Deals and other coupon-based advertising models to drive profitable, sustainable sales for merchants while creating new revenue opportunities for banks, card issuers and loyalty programs.

Who: Tom Beecher, Cartera President & CEO, and Marc Caltabiano, Cartera VP of Products & Marketing

What: Demonstration of Cartera's new solution for local card-linked offers

Where: FinovateFall 2011, Pier 92, New York City, NY

When: 10:45 a.m., September 21, 2011

For more information visit

About FinovateFall
FinovateFall is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in New York City, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate and unique format. FinovateFall is organized by The Finovate Group. For more information on the event, or to view videos of previous demos, please visit

About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, issuers and loyalty programs. For merchants, Cartera powers the industry's largest card-linked advertising network that targets shopping offers to more than 150 million loyal consumers and tracks in-store and online sales. For banks, issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams. Cartera's platform delivers card-linked offers via multiple digital marketing channels including Websites, online banking, email, mobile, social media and browser apps. Four of the five largest financial institutions, three of the four largest airlines and 60,000 merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA. For more information, visit

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