SOURCE: Cartera Commerce

Cartera Commerce

November 16, 2010 08:00 ET

Cartera Commerce Launches New Version of Next-Generation Shopping Platform for Retail Banks, Card Issuers and Loyalty Programs

Cartera 6 Delivers New Capabilities and Solutions for Transaction Marketing, Online Banking Integration, Local Discounts and the Industry's First 'Open Offer' Architecture

BOSTON, MA--(Marketwire - November 16, 2010) -  Cartera Commerce, the leading provider of multi-channel shopping solutions and merchant-funded rewards, today announced the release of Version 6 of its award-winning platform. Already in production at three of the five largest U.S. banks, Cartera's platform innovations break new ground in transaction marketing and offer delivery capabilities, driving compelling return on investment for retailers, banks and loyalty programs. The new release features a first-of-its-kind Local Discounts solution that gives Cartera clients the ability to exclusively offer more than 100,000 co-branded, local coupons to their customers. See related press release at

Cartera 6 also marks the debut of the industry's first 'Open Offer' architecture, extended location-based targeting and searching capabilities, and a new Statement Offers solution that will support targeted discount and reward offers within consumers' online banking statements.

"Cartera's commitment to technology innovation and new solution development creates new transaction marketing opportunities for retailers, banks and loyalty programs -- driving incremental sales, revenue and ROI," commented Marc Caltabiano, VP of marketing and products. "Cartera 6 combines the industry's largest merchant network, which includes more than 100,000 local merchant discounts, with an Open Offer architecture that integrates client offers and services into a unified customer experience. These enhanced transaction marketing capabilities optimize offer delivery and targeting across multiple channels."

"Given the major regulatory changes facing banks and card issuers, as well as the increasing importance of loyalty programs for major brands, companies must continue to innovate as a means to engage with customers and increase 'share of wallet' across a growing number of channels," said Kelly Hlavinka, managing partner at COLLOQUY. "Cartera is breaking new ground with Cartera 6 and shows great promise in helping banks and other large loyalty programs make shopping a central and differentiated value proposition for their members."

Statement Offers: Carter's new Statement Offers solution delivers offers directly within a customer's online banking statement, with precise targeting based on their transaction history. Fully integrated with a bank's existing shopping and rewards programs, the new Statement Offers solution represents a powerful complement to Cartera's comprehensive suite of multi-channel marketing solutions, including Web portal, email, social, in-store and mobile.

  • Micro-targeted offers within online banking statements from mainstream or custom banking solution
  • Innovative transaction-based offer targeting, driven by customers' transaction history and user segmentation
  • Strategic, proven, in-store and online merchant network of cashback and points-based offers
  • See related press release for more information about Cartera's new Statement Offers at

Local Offers Solution: An innovative new component of Cartera 6, the Local Offers solution gives customers valuable point-of-sale discounts across the communities where they live and work while helping Cartera's clients realize the benefit of increased engagement and spend.

  • Customizable, branded coupons for local businesses in categories such as restaurants, grocery, retail, and entertainment
  • Access to more than 100,000 local coupons through exclusive partnerships with Valpak® and other partners
  • Easy searching and browsing by location and shopping category
  • Location-based targeting increases discount relevancy and offer conversion
  • National coverage across all MSAs

Open Offer Architecture™: Cartera 6 extends its proven offer and targeting platform to support blended programs that can integrate and deliver offers from Cartera's online, in-store and local merchant network alongside a client's self-sourced partners and products.

  • Improved ability to integrate bank products and partners into a shared shopping experience for consumers
  • View client's partners and products as search results or even navigate customers to specific client landing pages based on their search
  • Target and integrate content from all sources, including partner offers, product offers, online, in-store and local promotions
  • Target and deliver in-store offers based on location, past transactions and spend patterns, and custom segmentation
  • Dedicated content management services apply client-specific business rules to the appearance and location of content online or in-store

Enhanced Web Portal: An even more robust Web portal is now available to clients with Cartera 6, enabling them to more effectively leverage the online channel to market offers from Cartera's merchant network as well as a bank's partners and products.

  • Online, in-store and local offers for points, miles, statement credits and discounts
  • Location and transaction-based searching and targeting of offers
  • Rich interaction (RIA) technologies for a highly interactive, highly engaging user experience
  • Greater support for the "research online, buy in-store" shopping model with expanded price and deal comparisons plus product search over more than 15 million products from hundreds of merchant product catalogs

About Cartera Commerce
Cartera Commerce is the leading provider of multi-channel shopping solutions and merchant-funded rewards that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, and loyalty programs. Featuring an integrated network of more than 1,000 world-class online and bricks-and-mortar merchants, Cartera Commerce's multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 150 million consumers. Industry leaders including JPMorgan Chase, Wells Fargo, Delta, Best Buy, USAA, Upromise, and Verizon rely on Cartera Commerce to build loyal, profitable customer relationships. Cartera Commerce is headquartered in Lexington, Mass. For more information, visit

Contact Information

  • Contact:
    Jessica Hoffman
    Phone: 925-296-6161
    Email: Email Contact