SOURCE: Cartera Commerce

Cartera Commerce

November 16, 2010 08:00 ET

Cartera Commerce Releases New Statement Offers Solution Integrating Highly Targeted Offers Within Online Banking Statements

Leveraging Its Proven Targeting Engine, Cartera Creates Innovative Transaction Marketing Channel for Financial Services Companies With New Statement Offers Solution

BOSTON, MA--(Marketwire - November 16, 2010) -  Cartera Commerce, the leading provider of multi-channel shopping solutions and merchant-funded rewards, today announced the release of its Statement Offers solution, enabling banks to deliver targeted offers within customers' online banking statement based on their transaction history. Developed in collaboration with Cartera's financial services clients, this innovative solution enables banks to mine information such as transaction amounts, merchants, dates, locations and other user attributes to provide highly compelling, relevant offers to consumers. Unlike point solutions, Cartera Statement Offers is part of Cartera 6, an integrated suite of multi-channel shopping solutions and best-in-class network of national, regional, local and online merchants. See related release at http://www.carteracommerce.com/news-events/pressreleases/20101116A.html.

"Simply put, merchants want to place offers in front of precisely the right consumers that would find that offer most interesting. Cartera Statement Offers provides merchants with a direct, highly relevant marketing channel combined with a level of targeting accuracy they have never had before," said Marc Caltabiano, VP of marketing and products for Cartera. "At the same time, banks have a powerful new way to delight their customers with rich, personalized offers from a wealth of merchants, all on a pay-for-performance model."

Fully integrated with a bank's existing shopping and rewards programs, the new Statement Offers solution represents a powerful complement to Cartera's comprehensive suite of multi-channel marketing solutions, which include Web portal, email, social, in-store and mobile.

The Statement Offers solution delivers:

Micro-targeted offers within online banking statements

  • Highly relevant, targeted offers displayed in context with the related transaction on a consumer's online banking statement page
  • Offer insertion technology to easily integrate offers into popular online banking solutions such as Fiserv, Intuit Financial Services, Online Resources, Online Solutions, S1, and Jack Henry & Associates
  • Flexible integration options including inserting offers into custom online banking solutions

Innovative transaction-based offer targeting

  • Innovative targeting technology identifies transactions on customer's online bank statements to drive offer targeting and offer insertion location
  • Targeting engine leverages current and historic transaction data along with customer segmentation and profile information to deliver highly relevant offers
  • Offer conversion is tracked across all users with unique self-learning technology optimizing and improving the selection of offers for each user

Extensive, proven in-store and online merchant network

  • Strategic partnerships with more than 200 in-store, 750 online and tens of thousands of local merchants
  • Rich cashback offers, delivered as a statement credit
  • Points or miles-based offers integrated with the company's rewards program

Integrated suite of shopping and marketing solutions

  • Fully trackable offers for in-store and online shopping
  • Integrated marketing solutions covering online banking, Web portal, email, mobile, and social
  • Common shopping platform for rewards and non-rewards cardmembers

About Cartera Commerce
Cartera Commerce is the leading provider of multi-channel shopping solutions and merchant-funded rewards that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, and loyalty programs. Featuring an integrated network of more than 1000 world-class online and bricks-and-mortar merchants, Cartera Commerce's multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 150 million consumers. Industry leaders including JPMorgan Chase, Wells Fargo, Delta, Best Buy, USAA, Upromise, and Verizon rely on Cartera Commerce to build loyal, profitable customer relationships. Cartera Commerce is headquartered in Lexington, Mass. For more information, visit www.carteracommerce.com.

Contact Information

  • Contact:
    Jessica Hoffman
    Phone: 925-296-6161
    Email: Email Contact