SOURCE: Cartera Commerce

Cartera Commerce

September 21, 2011 08:00 ET

Cartera Commerce Unveils New Solution for Local Card-Linked Offers

Thousands of Targeted Local Offers Linked to Millions of Credit and Debit Cards From Top Banks, Card Issuers & Loyalty Programs

NEW YORK, NY--(Marketwire - Sep 21, 2011) - Cartera Commerce, the leading provider of card-linked marketing solutions, today unveiled its breakthrough solution for local card-linked offers, enabling banks, card issuers and loyalty programs to drive revenue from the explosive local advertising market. Cartera's new performance-based solution enables issuers to market thousands of local, card-linked offers to their customers, who redeem offers just by swiping their cards in local stores. Cartera securely and privately tracks transactions and automatically delivers savings and rewards back in cardholders' accounts in cash, points or miles.

The announcement was made today from the FinovateFall conference in New York City where Cartera CEO Tom Beecher and VP of Marketing & Products Marc Caltabiano will demonstrate the solution.

"With our local card-linked offers solution, we've closed the redemption loop for local deals," said Tom Beecher, president and CEO of Cartera Commerce. "We're making it possible for banks and loyalty programs to break into the high-growth local advertising market, and enabling local merchants to drive new and repeat sales in a way that is measurable and doesn't require cumbersome manual voucher tracking. It's a powerful story that is just starting to unfold, and we're excited to share it broadly at FinovateFall."

Cartera now has the largest set of local card-linked offers in the industry with thousands of local merchants across more than 15 U.S. markets under contract. Several large card issuers and loyalty programs, including United Airlines, are already using Cartera's solution to market local offers to their customers.

"With Cartera, we are giving our customers the opportunity to easily earn more miles through everyday shopping in their local community," said Mark Sullivan, Managing Director, MileagePlus Partner Management at United Airlines. "The local targeting capability is powerful in that MileagePlus shoppers can quickly and easily find offers in their backyards. This is a win for our customers that we believe will enhance their relationship with United."

Expanded Revenue Opportunities for Banks & Loyalty Programs
The nation's top banks, card issuers and loyalty programs partner with Cartera to deliver card-linked offers to their customers to drive direct advertising revenue, increase card spend and reduce churn. Cartera's new local solution expands these revenue opportunities by enabling issuers to add thousands of local offers to their programs.

The comprehensive, fully-managed, performance-based solution includes:

  • Thousands of local rebates and discounts from Cartera's exclusive Offer Cloud™;
  • A Web-based, self-service interface to rapidly source additional offers from card issuers' own local business customers;
  • An integrated card-linking engine to load local offers on cards, securely track consumer transaction data that is always anonymized and follows strict industry privacy standards, and deliver rewards back on cards;
  • A local targeting engine to present the best local offers to each cardholder;
  • PCI certification for bank-grade security; and
  • A suite of digital marketing modules -- including Web Portal, In-Statement, Email, Mobile, Browser App, and Social -- to broadly market local offers and drive engagement.

A Profitable Alternative To Daily Deals for Merchants
Thousands of merchants are joining Cartera's advertising network to enjoy the unique benefits of card-linked offers. Unlike daily deals, which are one-time deals that require up-front payments and printed vouchers, Cartera's local offers are sustained campaigns with no up-front costs, true performance-based results and 100% digital redemption.

Consumers see merchant offers via the trusted media of their banks, credit card providers, and loyalty programs, and redeem offers just by swiping their cards in merchant stores. Merchants receive detailed transaction-based reporting that shows the total number of sales, how many sales were net-new, and how much each customer spent.

"Cartera gives our brand exposure to millions of potential customers and delivers new and repeat business in a way we haven't seen with any other advertising program. We've seen an increase in sales across our business -- from tee times to merchandise," said Randy Farber, Director of Bolingbrook Golf Club. "Unlike daily deals, Cartera lets us give our customers a meaningful 'thank you' versus a one-time discount."

About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, issuers and loyalty programs. For merchants, Cartera powers the industry's largest card-linked advertising network that targets shopping offers to more than 150 million loyal consumers and tracks in-store and online sales. For banks, issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs that build consumer engagement, maximize card spend and create new revenue streams. Cartera's platform delivers card-linked offers via multiple digital marketing channels including Websites, online banking, email, mobile, social media and browser apps. Four of the five largest financial institutions, three of the four largest airlines and 60,000 merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA. For more information, visit www.cartera.com.

Contact Information

  • Contact:
    Jessica Hoffman
    Phone: 925-296-6161
    Email: Email Contact