SOURCE: Cartera Commerce

Cartera Commerce

March 18, 2013 08:30 ET

Cartera Commerce's President and CEO to Speak at BIA/Kelsey's Leading in Local Conference

Tom Beecher to Share How Card-Linked Offers Are Helping Local Merchants Boost Sales and Customer Loyalty Without Deep Discounts

LEXINGTON, MA--(Marketwire - Mar 18, 2013) - Cartera Commerce today announced that President and CEO Tom Beecher will be a featured speaker at BIA/Kelsey's Leading in Local: The National Impact conference, which takes place at the Boston Marriot Westin Copley Place from March 18 to 20.

Beecher will participate on the "Local Commerce: The Shift to Offers, Loyalty, CRM and Analytics" panel at 2 p.m. on March 19, where he will share how card-linked offers are helping local merchants boost sales and customer loyalty without deep discounts.

"Card-linked marketing is a great example of 'national brands going local,' the theme of this year's Leading in Local conference and one we're making possible on a daily basis," said Tom Beecher, president and CEO, Cartera Commerce. "Cartera's OfferLink Local network enables national card issuers to market offers from local businesses to their cardholders, which are redeemed with just a card swipe. As a result, we're seeing a major trend happening where the consumer's top-of-wallet rewards card is becoming their local 'punch card', helping them earn more of their favorite national rewards as they spend locally, while driving sales for local businesses without any POS changes or training. It's a powerful story that's still in the early innings."

"BIA/Kelsey has developed Leading in Local to feature the industry's top innovators who are changing the way local consumers are targeted and how local marketers reach them," said Conference Cochairman Peter Krasilovsky, vice president, BIA/Kelsey. "We are fortunate to have Cartera Commerce's Tom Beecher among our featured speakers, and we look forward to his contribution to the conference program."

About Leading in Local: The National Impact
BIA/Kelsey's Leading in Local conferences are the definitive events on local digital advertising and marketing. Leading in Local: The National Impact will zero in on how local has evolved as an important channel, not only for small businesses, but for national players who are targeting locally. The conference will look closely at how national's local play is having an impact on all organizations with a vested interest in the interactive local media space, including media companies/publishers, search engines, national brands, agencies, local marketing solution providers, digital marketing technology developers, and local and SMB advertisers. For more information, visit

About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, card issuers and loyalty programs. For merchants, Cartera powers OfferLink(SM), the industry's largest card-linked advertising network that markets offers to more than 150 million consumers -- including 65 million active linked cards -- to help acquire and retain customers. For banks, card issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams. Three of the top four largest financial institutions, all five largest airlines and thousands of merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, Mass. For more information, visit

For press inquiries, please contact:

Contact Information

  • Ryan Hoppe
    Director of Marketing
    Cartera Commerce
    Email Contact

    Marci Stone
    Matter Communications
    (978) 518-4519
    Email Contact