SOURCE: Carvel Ice Cream

Carvel Ice Cream

April 19, 2012 09:00 ET

Carvel® to Celebrate New Classic Cool Look With FREE Ice Cream

Enjoy a Free Junior Soft Serve Cone at Grand Re-Opening April 26th

ATLANTA, GA--(Marketwire - Apr 19, 2012) - Everything old is new again at America's favorite retail ice cream chain. Take a step forward in time by stopping by your neighborhood Carvel® Ice Cream to check out its new "classic cool" look. From a streamlined menu and powerful new graphics to new innovative cake designs, Carvel couldn't be more proud to unveil its fresh positioning and appearance inspired by the 78 year history of the brand.

From top to bottom, each Carvel retail location has undergone a classic cool transformation, including fresh paint, new graphics and updated menu boards and signage. Employees will greet customers in retro-inspired uniforms. Even the Carvel logo has been re-engineered to reflect the brand's nostalgic nod.

It's not just the look of your neighborhood Carvel that's changed. Guests will enjoy a number of new sweet experiences, such as browsing cake designs, including new signature square shapes, via a digital cake book. And, the classic Carvel treat featuring the best soft serve ice cream cone in the business dipped in bonnet has also undergone a makeover. Customers can choose from a variety of new bonnet flavors, including caramel, cotton candy, peanut butter and cake mix, and watch as their cone is hand dipped before their eyes.

"For almost eight decades, we've been innovators in the ice cream field," says Carvel President Gary Bales. "Tom Carvel's spirit of collaboration and revolution is still alive and well, and we couldn't be more thrilled by what lies ahead for our brand. I invite guests new and old to visit our shoppes and enjoy the 'cool' new experience!"

To celebrate this milestone and the exciting future that lies ahead, Carvel invites guests new and old to visit their neighborhood shoppes from 3 to 7 pm on Thursday, April 26th to enjoy a FREE soft serve junior cone on the house.* Guests can RSVP for the event and find retail locations near them by visiting the Carvel Facebook page at www.facebook.com/CarvelIceCream.

For more information on Carvel's exciting Grand Re-Opening, contact Carvel Public Relations Manager Ashley Swann at aswann@focusbrands.com or 404-889-1827.

*At participating locations, one free junior cone per person, soft serve only. No substitutions, while supplies last.

About Carvel Ice Cream
The United States' first retail ice cream franchise, Carvel Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale and Cookie Puss cakes. Atlanta-based Carvel currently operates over 500 franchised and food service locations, and is a part of FOCUS Brands, Inc. the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill® and Seattle's Best Coffee® on military bases and in certain international markets.

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