Institute Of Chartered Accountants Of Ontario

Institute Of Chartered Accountants Of Ontario

September 09, 2008 08:48 ET

CAs Invite Top Ontario Students to "Rule the World"

Chartered Accountants launch provocative ad campaign aimed at recruitment

TORONTO, ONTARIO--(Marketwire - Sept. 9, 2008) - Interested in world domination? An irreverent new student recruitment ad campaign points out that Alexander the Great had decided upon this career choice by age 21 and that, in today's business world, achieving the CA designation can be a valuable first step on the road to personal career success and business conquests. The campaign, launched by the Institute of Chartered Accountants of Ontario, was developed by the leading ad agency Ogilvy and speaks to students in terms that would capture their attention and dispel any stereotypes that might still exist regarding the CA profession.

"Our campaign theme is laid out on our website - www.guidetorulingtheworld.ca. Its message: As the most highly trained and skilled business professionals, Chartered Accountants already have achieved pre-eminence in Ontario's workplaces," said Mona Ghiami, Director of Career Information at the Institute. "Sure it's a cheeky message, but students have asked us what sets the CA designation apart from other professional designations and we replied - it's your sure ticket to success."

As CAs know, the numbers don't lie. For example:

- In the most recent survey, 61 per cent of The Globe and Mail's Top 1000 companies had a CA in their senior executive team as, for example, Chair, President, CEO or Chief Financial Officer.

- A first-year CA in Ontario earns an average of $71,000 per year.

- Once his or her career is established, an Ontario CA's average compensation is $194,000.

- CAs typically work their way into prominent positions, not only in major public accounting firms but also in a myriad of businesses, not-for-profits, government agencies and academe.

- Many CAs are successful entrepreneurs running their own businesses.

- The Canadian CA designation is internationally recognized; in fact, while the majority of this province's 33,000 Chartered Accountants practice in Canada, 2,600 Ontario CAs are currently working in 88 countries around the globe.

In addition to the website, the Institute will be taking the message to Ontario's high school and university students with poster ads and a handbook for career conquest: A Practical Guide to Ruling the World. It highlights CAs who invade and occupy the high ground in fields ranging from public accounting to technology, finance, sports and entertainment, and more.

"We want Ontario's top students to know that, if they're up for the challenge, a CA designation can put them in the upper echelons of almost any field they can imagine," said Ms. Ghiami. "Why settle for less, when you can get a CA designation and conquer your own personal slice of the working world?"

The Rule the World campaign kicks off in September and will be on the march through the fall of 2008. For details, see www.guidetorulingtheworld.ca.

About the Institute of Chartered Accountants of Ontario:

The Institute of Chartered Accountants of Ontario is the qualifying and regulatory body of Ontario's 33,000 CAs and 5,000 CA students. Since 1879, the Institute has protected the public interest through the CA profession's high standards of qualification and the enforcement of its rules of professional conduct. Recognized internationally, the CA designation denotes financial expertise, strategic thinking, business insight and leadership. The Institute website is: www.icao.on.ca and the student website is www.guidetorulingtheworld.ca.

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