CAS Software AG

January 13, 2016 04:06 ET

CAS Software AG Is Counting on Customer-Centric Mobile CRM Solutions Delivering Great Customer Experiences

New Customer Awareness Increases Demand for Innovative CRM and xRM Solutions in the Benelux Countries

KARLSRUHE, GERMANY--(Marketwired - Jan 13, 2016) - The demand for CRM and xRM solutions is increasing across Europe and around the world. As CAS Software AG, the German CRM and xRM solution provider, can also confirm judging from its international growth. The company's growth in the Benelux countries is being driven by investment in unique CRM features and on-site support to ensure first-rate customer services.

At the time of writing, 250,000 people in 10,000 companies worldwide work with CAS products such as the well-known CAS genesisWorld CRM solution. Their software solutions make managing customer relationships astonishingly simple. Benelux customers in particular enjoy the benefits of a well-established network of experts which consists of certified partners. This network works closely with customers on-site to individually implement and adapt software solutions that match their needs.

Customer-centricity for successful companies
"We offer small and medium-sized enterprises high-end solutions for their customer relationship management. These solutions focus on Customer Centricity which is the philosophy of successful companies", says CEO Martin Hubschneider. "Customer and future-oriented companies focus entirely on their customers and business contacts, and set up their processes accordingly".

Mobile CRM and the Cloud: CAS SmartDesign® for smartphones & tablets

Employees in and outside the office benefit from using the globally unique CAS SmartDesign® technology in their daily work. It enables them to access customer data while on the move. They can work smoothly thanks to the common, cross-platform look & feel. How users work, whether it be with Windows, Android, iOS devices, or with browser and desktop applications is of little consequence. These apps are fascinatingly simple to operate, adapting consistently to the various smartphone, tablet, smart TV or wearable interfaces. And what's more, they can be enhanced with individual customer information.

Astonishing functionality includes a Microsoft Office 365 integration

With its many customer-centric functions, the CRM solution CAS genesisWorld x7 puts the focus entirely on the customer. The new CAS radial menu with its context-sensitive operability enables users to quickly access all relevant information before and during a customer meeting. It integrates Microsoft Office 365 applications seamlessly. The CAS SmartSearch feature is unique to CRM systems. The intelligent search function forgives typing errors and lets users find information in their database quickly using the "Search-as-you-Type" feature. Additional functions and modules for comprehensive lead management, geomarketing and survey management round off the package.

Partners confirm the demand for CRM and xRM

Since 2008, eight of our business partners operating in the Benelux countries have been managing 4000 active users. "What we have seen in recent years, across the entire industry, is a continued high demand for approved CAS solutions which support sales business efficiently and make a quick return on investment", stated CEO Martin Hubschneider. "The mobile solutions in particular make a very compelling business case because of their flexibility, the price-performance ratio and the on-site support -- this is what convinces our customers."

Partner network set to expand

On its way to becoming the European market leader, CAS Software remains true to its company strategy and is looking to further expand its product portfolio. "We invite software solution providers from the Benelux countries to become CAS Partners and enjoy the benefits of our unique ecosystem," says CEO Martin Hubschneider.

About CAS Software AG

CAS Software AG was founded by Martin Hubschneider and Ludwig Neer in 1986. Today, the company develops software solutions with "a passion for Customer Centricity" and has become the German CRM market leader for small and medium-sized enterprises. A reputation further bolstered by its pioneering solutions in the area of xRM -- the allround customer relationship management for the next generation. The product portfolio includes CRM applications, xRM solutions and tailored industry solutions. Companies and organizations benefit from these solutions by forming successful and sustainable business relationships which make better use of corporate knowledge while increasing employee efficiency. More than 250,000 users work with CAS Software products on a daily basis.

The CRM and xRM experts from Karlsruhe are actively involved in many research projects at both national and international levels. The company has received many awards for its innovative products and its contributions to the SME sector, some of which include the "Employer of the Year" prize from the national TopJob competition and overall winner of the Top100 competition as "Innovator of the Year".

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