Casa Bella

February 25, 2013 01:00 ET

Casa Bella Says Ethically Sourced Products Gaining in Popularity

HAWKERIDGE, UNITED KINGDOM--(Marketwire - Feb. 25, 2013) - Casa Bella claim as more consumers become aware of the limited natural resources available on Earth, so the move towards sustainable and green living has surged.

An increased number are recycling, homes are being built using reclaimed materials and the march towards solar power is continuing at a pace.

However, in order to make a significant impact on the environment and the issues facing the planet, some retailers are now focusing their entire business on products made from responsibly sourced materials.

Casa Bella Online Furniture is a notable example. Casa Bella's entire specialist Indian wood furniture is manufactured from ethically sourced materials, using Fair Trade manufacturing practices.

That means the furniture is handmade by skilled local craftsmen working in a family-run factory in Jodphur, employing woodworking skills that have been passed down through generations.

A spokesperson for Casa Bella Furniture said: "We're completely committed to our ethical responsibilities and do everything we can to ensure that our supply chain has a low carbon footprint.

"We also make sure we stay closely connected with the manufacturing of our products, working directly with the factories in India to guarantee that the raw materials we use are sourced from government-managed and renewable plantations or local farms."

In India, the government is playing its part to help companies like Casa Bella, managing an increasing number of timber plantations and farms that focus on sustainability. Teak, one of the most common woods grown on the plantations, does not need irrigation or fertilisation, which cuts down on its environmental impact.

Another common species for plantation growth is Sheesham wood, which is more commonly known as Indian Rosewood. Sheesham is a fast-growing hardwood that artisans use to create the popular Sheesham furniture, many examples of which are sold by Casa Bella.

Sheesham is a hardy species that can tolerate both light frost and long dry spells, and it is one of the most cultivated timber trees in India, second only to teak.

Until recently, consumers have had little information to help them make ethically based purchasing decisions.

Recent news regarding mislabelled, illegally felled wood products - produced by a company called Asia Plywood and sold in major UK retailers - underscores the need for a more transparent regulation process.

In the meantime, consumers must rely on the trust and reputation of their retailer.

To see the full range of Indian wood furniture on offer at Casa Bella online furniture store.


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