BIG Digital

October 03, 2016 12:07 ET

Casa Loma Transforms to the Legends of Horror With BIG Impact

BIG Digital and Liberty Group Collaborate to Bring the Castle to Life

TORONTO, ON--(Marketwired - October 03, 2016) - Toronto-based Marketing Innovations co. BIG Digital joined Liberty Group in the unveiling of the much-anticipated Legends of Horror Halloween Showcase over the weekend.

Legends of Horror is a one of a kind immersive theatrical experience, unlike anything else in North America. Guests will travel more than 1.5kms through the Casa Loma estate, including the lower gardens and tunnels, many areas previously unseen by tourists. Big Digital developed a digital projection experience showcased on the historic castle and starring Dracula, the evening's guide drawing visitors through his seductive world of enchantment, blood and eternal life.

"It's wonderful when an ensemble of talented people come together to do something spectacular. We were blown away with Nick and Nadia's vision and couldn't wait to put BIG Digital's team to the task of bringing the castle to life," says BIG Digital Co-founder, Michael Girgis.

Legends of Horror runs from Sept 30 through to Oct 31st. For more information go to

"We have been working on developing this concept for over two years with a team of 30 production crew members, led by Liberty Group's Vice President and Creative Director Nadia Di Donato. The event features world class production and a cast of over 100 actors. We are excited to be working with the best partners, including the BIG Digital team to put this project together and look forward to creating a memorable experience for our guests over the course of the program," says Nick Di Donato, President and CEO of Liberty Group.

About BIG Digital

BIG DIGITAL is Canada's premium digital activation and audience engagement company. BIG offers full service solutions that utilize its high-impact displays, experiential technologies, and cutting-edge event-based audience analytics. With creative, strategy, display rentals, and logistics in-house, BIG's turnkey approach takes the stress out of sourcing and executing memorable experiences.

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