SOURCE: The National Center on Addiction and Substance Abuse at Columbia University

September 18, 2006 10:00 ET

CASACONFERENCE(SM) to Explore the Lure of Tobacco and the American Teen

NEW YORK, NY -- (MARKET WIRE) -- September 18, 2006 -- The National Center on Addiction and Substance Abuse (CASA*) at Columbia University will hold a special CASACONFERENCE(SM) -- Up in Smoke: Tobacco and American Youth -- to explore whether a tobacco ad can make a kid smoke, whether smoking on screen influences a kid's decision to light up, which is more effective truth® vs. Philip Morris anti-smoking campaigns and what policy reforms keep kids from smoking, on Thursday, September 21, 2006, from 8:30 a.m. to 4:30 p.m. at The Zena and Michael A. Wiener Conference Center, 633 Third Avenue, 18th floor, New York City. The conference will also explore the recent finding about nicotine levels increasing by 10 percent per cigarette in the past six years, making it harder for smokers to quit and easier for kids to get hooked and will delve into the emerging trend in flavored cigarettes and their appeal to young smokers.

Delivering keynote addresses: Nora D. Volkow, M.D., Director, National Institute on Drug Abuse (NIDA) and Cheryl G. Healton, DrPH, President and CEO, The American Legacy Foundation.

Four panel discussions will be conducted during the day: Where There's Smoke, There's Fire: Tobacco, the Abuse of Other Substances and Co-Occurring Mental Health Disorders; Smoke and Mirrors: Advertising and Tobacco; Smoke Screen: Smoking in Films and Television; and Clearing the Air: Tobacco Policy and Youth.

Panel moderators are: Timothy Johnson, M.D., Medical Editor, ABC News; Lesley Stahl, Correspondent, CBS News and "60 Minutes"; Jeffrey Toobin, CNN Legal Analyst and Staff Writer (Legal), The New Yorker; and Jackie Judd, Vice President and Senior Advisor for Communications, The Henry J. Kaiser Family Foundation and former Special Assignment Correspondent, ABC News.

Media coverage invited. Journalists are asked to contact Lauren Duran (212-841-5260, lduran@casacolumbia.org) or Nancy Gavilanes (212-841-5308, ngavilanes@casacolumbia.org) to confirm attendance.

WHAT:   CASACONFERENCE -- Up in Smoke: Tobacco and American Youth

WHEN:   Thursday, September 21, 2006, 8:30 a.m. to 4:30 p.m.

WHERE:  The Zena and Michael A. Wiener Conference Center, 633 Third
        Avenue, 18th floor, Manhattan

WHO:    Nora D. Volkow, M.D., Director, National Institute on Drug Abuse
       (NIDA), Cheryl G. Healton, DrPH, nationally recognized journalists
        and panelists representing the most influential voices on substance
        abuse and tobacco in young people.
*The National Center on Addiction and Substance Abuse at Columbia University is neither affiliated with, nor sponsored by, the National Court Appointed Special Advocate Association (also known as "CASA”) or any of its member organizations, or any other organizations with the name of "CASA."

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