SOURCE: Casale Media

Casale Media

January 10, 2011 10:09 ET

Casale Media Improves Synergy of Online and Offline Marketing Using Nielsen's Leading Segmentation Systems

Allows Brand Advertisers to Use Nielsen PRIZM Digital Segmentation to Reach Audiences Online

TORONTO--(Marketwire - January 10, 2011) - Casale Media Inc., a leading premium online media network, is proud to offer access to Nielsen segmentation systems via Nielsen PRIZM Digital. Casale Media can now help brand advertisers harness the most effective offline media and brand strategies to reach audiences online. This gives advertisers the confidence of knowing that their online ad campaigns will be shown to high value consumers in strategic environments.

The most significant challenge for brand advertisers online is the transparency in knowing that ad spend is being used efficiently. With Nielsen PRIZM Digital, Casale Media can now reach audiences based on lifestyle, financial and technology preferences. Advertisers can use this information to determine which segments they should be reaching online. Through the Casale Media interface, marketers can seamlessly access Nielsen's segmentation data, making it easier for online media buyers and planners to understand offline segments, translate these to online audiences, and reach these same audiences all in the same workflow.

Using Nielsen PRIZM Digital -- which classifies every U.S. household into segments based on demographics, lifestyles, shopping patterns, financial wealth and technology preferences -- marketers can reach high value audiences across Casale Media's network. Marketers have used this data for their offline strategies for more than 35 years to understand customers' behaviors and preferences better.

Advertisers working with Casale Media can also quickly identify the best group of segments for their campaigns down to the brand level. Customers will have access to syndicated survey results and consumer demand data sourced by Nielsen and over 30 best of breed consumer research providers. Furthermore, Casale Media customers will have real-time insight on what is working in order to adjust campaigns on the fly to improve results.

"Brand marketers need a better way of reaching their audiences. At the same time, they need to maintain a safe distance from the deep targeting techniques that are being called into question by government. Integrating Nielsen PRIZM Digital with our platform offers a marketing balance that fulfills the needs of any major brand conducting online advertising," said Joseph Casale, CEO of Casale Media. "Identifying audience segments using Nielsen's rich set of data gives us a differentiator that we use to help more brands link offline and online strategies to deliver better results in marketing spend."

About Casale Media
Casale Media® is one of North America's leading digital media-technology companies. It is the product of more than three decades of innovation in the communications field with a rich history of helping people and organizations connect better through the intelligent application of technology. Since the inception of its premium online advertising platform, MediaNet®, Casale Media has been at the forefront of interactive marketing; innovating, crafting, and redefining the standard for online media quality, ad delivery management, and media optimization technologies. MediaNet provides nearly 70% coverage of the U.S. online audience through its select collection of 3,000 actively monitored short-tail properties.

The company is guided by its dedication to needs based development and its quality focused culture. More information is available at http://casalemedia.wordpress.com | http://twitter.com/casalemedia.