SOURCE: Casale Media

Casale Media

June 25, 2012 08:22 ET

Casale Media Launches RTB-Enabled Sell-Side Platform

"Index Platform" Delivers Industry Firsts in Visibility and Control for Programmatic Ad Selling; Index Pulse Provides Real-Time Insight on Advertiser Demand

NEW YORK, NY--(Marketwire - Jun 25, 2012) - Casale Media, (, an online media technology company, today announced the launch of Index Platform (, a sell-side platform that powers programmatic selling and private marketplaces for publishers. Gatehouse Media's private marketplace, adhance media, and Casale Media's own ad exchange, CasaleX, have been among the first adopters of the platform. As part of the announcement, Casale Media has launched Index Pulse, a real-time map of aggregate Real-Time Bidding (RTB) activity flowing through the platform.

Index Platform delivers advanced control and channel protection for publishers, with full support for dealID, a new technology standard that enables advanced selling within private exchange environments. Here are some of the details:

  • Direct API integrations with 25 market leading technology partners including Adnetik, Criteo, DataXu, Invite Media, MediaMath, The Trade Desk, and Turn.
  • Enterprise-grade, white-label implementation of Casale Media's core RTB technology.
  • Human classified creative-level management of the entire pipe of RTB demand based on a 10,000 brand, 55 industry taxonomy.
  • Bids-per-second (BPS) and bids per impression (BPI) metrics, among others, for publishers, with comparative RTB metrics on a publisher's peer-group for benchmarking.
  • Full services technology team with experience and know-how in building custom solutions such as private marketplaces.
  • Powers dealID to bring publishers and advertisers closer together in an RTB environment through customized parameters for every campaign.

"We're greatly benefiting from Index Platform. The technology has allowed us to connect directly with programmatic buyers in a controlled environment," said Michael Moreau, VP of Digital at Gatehouse Media. "We are thrilled with the results and Casale Media has been an excellent partner."

"As the RTB environment continues to mature, we are seeing increased demand from our clients for more direct access to premium inventory via programmatic channels," said Adrian Tompsett, VP of Business Development at DataXu. "Casale Media has built an advanced supply-side platform empowering publishers with the granular controls and transparency required in order to more effectively collaborate with the buy-side to help marketers better achieve their goals."

"Publishers asked us to deliver a sell-side solution for RTB to seamlessly manage the somewhat disorganized nature of demand that flows through RTB pipes. Our custom taxonomy was designed with direct feedback from publishers and our platform is driven entirely by humans, providing a unique ability to guarantee the management of demand without error for our publisher customers," said Andrew Casale, VP of strategy, Casale Media. "We're increasingly seeing publishers' needs go beyond what rigid platforms in the market can support. Much of our forward development is centered around flexible, customized technology solutions that fit directly into a publisher's internal workflow and architecture."

For publishers looking to leverage the Index Platform to manage RTB demand or to build private marketplaces please visit:

About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index Platform a fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through the CasaleX exchange or a publisher's own private marketplace. Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers. Headquartered in New York and Toronto, the award-winning company is guided by its dedication to need-based development and a quality-focused culture. More information is available at

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