SOURCE: Casale Media

Casale Media

July 19, 2011 09:00 ET

Casale Media Storms Into Q3 as Canada's Largest Independent Online Media Company

Company Adds More Than 100 New Publisher Clients, Launches Interactive Video Ad Format for Canada's Leading Marketers, and Expands Offices Throughout the Country

TORONTO--(Marketwire - Jul 19, 2011) - Casale Media Inc., a leading premium online media company, today announced unprecedented growth in Canada, where it is now the largest independent online media company in the country based on monthly unique visitor reach as measured by comScore. As the top company in the Canadian display ad market, Casale Media serves billions of ads monthly to nearly 80% of the online audience, surpassing the presence of most global online advertising companies in Canada. Fueled by new partnerships among Canada's top digital publishers, Casale Media's overall company growth has driven office expansions in Toronto, Montreal and Vancouver.

"Casale Media has built a reputation as a results-oriented company dedicated to honesty and integrity with our partners," said Joe Casale, CEO of Casale Media. "Our expertise, technology and direct relationships make us a natural partner for agencies, brand marketers and publishers here in Canada. Those qualities, combined with the knowledge we've gained from competing in the U.S. online advertising market, have helped us develop an unbeatable model capable of successfully serving all parties in the industry."

Casale Media is a trusted partner of every major interactive agency and the majority of the comScore Top 50 media-supported properties in Canada. In the past year alone, the company added more than 100 new publishers to the premium roster of websites that make up its network, MediaNet. Most recently, Casale Media was named the exclusive direct sales partner for InfoPlease and its sister site FactMonster.com in both the U.S. and Canada. Casale Media offers advertisers tremendous scale through its large pool of trusted, local media brands and the superior quality of Casale's service and innovation.

"Working with Casale Media, we are guaranteed a unique and results-driven approach to online advertising," said Cheryl Taylor, Media Director at Calgary-based Scout Communications. "We are very satisfied with the level of service we've received and look forward to continuing to grow our relationship."

The launch of Casale Media's proprietary Videobox ad format exemplifies the company's commitment to quality online advertising and innovation. Announced in March, Videobox allows advertisers to leverage the power of interactive video across its premium advertising network, MediaNet, for the same price as standard display. Since its launch, Casale Media has served more than 30 million Videobox impressions for major brands and has seen these initial campaigns drive up to 25x better click-through rates than standard online display ads.

The Nature Conservancy of Canada (NCC) is one of the marketers experiencing video advertising success with Casale Media. Casale ran NCC's June campaign in cooperation with the Interactive Advertising Bureau (IAB) Canada to both support a worthy national cause and to produce localized ad effectiveness research around cross-media optimization insights.

For more information on the success of Casale Media's proprietary Videobox product, please see the Casale Media website for detailed case studies here: www.casalemedia.com/videobox/case-studies.

About Casale Media
Casale Media is redefining the standard for online media quality, ad delivery management and media optimization technologies. Its premium advertising network, MediaNet, provides 80% coverage of the Canadian online audience through its select collection of 3,000 actively monitored premium properties. Generating measurable success for all stakeholders in media and marketing, Casale Media is guided by its dedication to needs-based development and its quality-focused culture. More information is available at www.casalemedia.com.

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