SOURCE: Casale Media

Casale Media

September 22, 2011 09:00 ET

Casale Media to Present at OMMA Global and IAB MIXX

Casale to Debut RTB Screening Guide & The Partnership at Drugfree.org Case Study at IAB MIXX

NEW YORK, NY--(Marketwire - Sep 22, 2011) - Casale Media, a leading premium online media company, today announced that CEO Joe Casale and the Casale Media team will present at the upcoming OMMA Global and IAB MIXX conferences to discuss how video advertising and real-time bidding are impacting online advertising. CEO Joe Casale will kick-off things off with a panel discussion at OMMA Global about the future of ad networks in a shifting online advertising ecosystem. At IAB MIXX, CMO Julia Casale-Amorim will team up with The Partnership at Drugfree.org's digital media and marketing director Hilary Baris to present a case study in video advertising and, in addition, the Casale Media team will unveil the first edition of company's original RTB screening guide during a workshop at the conference.

Casale Media, which recently debuted CasaleX -- a premium exchange with real-time bidding, developed the RTB screening guide as a step by step guide for buyers to better understand programmatic buying and how supply sources can be screened to optimize bid performance. Casale Media recognizes that the birth of RTB changed the way media is purchased, thus creating a need for buyers to stay educated on the latest trends. Casale's RTB screening guide will help both buyers and the industry make better informed decisions in order to maximize success and minimize risk with RTB.

"We're always listening closely to our publishers and advertising clients to help guide the development of new technologies and ideas that will help move the online advertising industry forward," said Joseph Casale, CEO of Casale Media. "We look forward to sharing the knowledge we've gained from releasing our video advertising solution, Videobox, and our premium exchange with real-time bidding, CasaleX, with the industry at these upcoming conferences. We look forward to engaging in productive discussion with marketers and publishers to continue influencing the direction of services and products Casale Media provides in the market."

Check out CEO Joe Casale and the Casale Media team at OMMA Global and IAB MIXX:

  • OMMA Global (September 27; New York, NY)
    • 4:45 - 5:30 pm, New York Marriot Marquis: CEO Joe Casale in a panel discussion on "Ad Networks: Dead and Dying or Poised for a Rebirth?"
  • IAB MIXX (October 3-4; New York, NY)
    • October 3rd from 2:30 - 3:15 pm, Room 502: Casale Media workshop on "The Programmatic Buying Revolution: 5 Secrets to Optimizing Bid Performance";
    • 5:40 - 5:55 PM, Crowne Plaza Hotel: Case study presentation from CMO Julia Casale-Amorim and Hilary Baris, Digital Media and Marketing Director for The Partnership at Drugfree.org

Casale Media has emerged as the go-to media marketplace for high-value premium inventory where ads can be delivered with audience precision in clean, brand-safe media environments. The company is recognized as one of the most trusted and valued online inventory sources for media agencies and their advertising clients as evidenced by the year's 98% renewal rate for advertisers and their work with eight of the top ten U.S. online display advertisers.

For a copy of the RTB screening guide, please visit http://casalemedia.com/resources/research/RTB-Guide/.

About Casale Media
Since 2003, Casale Media has been redefining the standard for online media quality, ad delivery management and media optimization technologies with premium services that generate measurable success for all stakeholders in media and marketing. CasaleX, the industry's first premium exchange with real-time bidding, is a highly controlled, brand-safe media marketplace that provides publishers with maximum control and advertisers with exclusively high quality inventory. The company's premium advertising network, MediaNet, is used by eight of the top 10 U.S. online display advertisers and reaches nearly 70 percent of the U.S. online audience across more than 3,000 actively monitored properties. One of the leading independent online media companies, Casale Media is guided by its dedication to needs-based development and quality-focused culture. More information is available at www.casalemedia.com.

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