SOURCE: Casale Media

Casale Media

September 29, 2011 09:00 ET

Casale Media and Turn Integrate to Give Premium Publishers and Advertisers Unprecedented Choice for Media Buying

Workforce Management Service Snagajob Leverages Partnership to Maximize Revenue of Unsold Inventory

NEW YORK, NY--(Marketwire - Sep 29, 2011) - Casale Media Inc., a leading premium online media company, today announced a strategic relationship with Turn Inc., the only open, enterprise-level digital marketing platform, giving Casale's current roster of nearly 3,000 premium publishers access to advertisers within the Turn platform. This integration dramatically increases the volume and selection of quality advertising for Casale's publishers while giving Turn's advertising partners more premium media environments to choose from.

For the past eight years, Casale Media's mission has been to pioneer online advertising technologies that help the industry live up to its potential, seamlessly connecting the highest quality publishers with effective advertising. The integration with Turn is another step to that end, giving premium publishers exposure to new revenue opportunities with leading agencies and Fortune 500 brands who utilize the Turn platform without having to give up control of their advertising inventory.

Snagajob, the leading provider of talent management solutions for hourly employers, currently uses Casale Media's premium exchange -- CasaleX -- to help sell out its advertising inventory, which includes more than 250MM ad impressions each month. The integration of Casale Media and Turn gives Snagajob an even larger demand source and additional opportunities to maximize the company's revenue on unsold inventory. In addition, Snagajob maintains the control and transparency for which Casale Media is known by determining exactly which ads can appear on its site and at what rate.

"Our goal at Snagajob is always to place the highest quality and best targeted advertisements on our site given our unique audience," said Shade Wilson, Director B2B Marketing at Snagajob. "The integration of Turn with CasaleX strengthens our ability to reach that goal. Each month, we fill a large percentage of our high value unsold inventory through CasaleX while also keeping complete control over which ads end up on our site. "

"This partnership was driven by our clients' strong desire for access to the premium publishers available through Casale," said Bill Demas, president and CEO of Turn. "Having scale and access to quality inventory from partners like Casale is critical for our clients and working with them has been a real pleasure. Not only was Casale one of our fastest real-time bidding integrations, it has quickly become one of our top fifteen inventory partners in terms of volume -- a perfect testament to both teams' efforts."

"Partnering with Turn allows us to continue delivering on two of our biggest publisher promises: quality and control," said Joe Casale, CEO of Casale Media. "By giving our premium publishers access to even more quality advertisers while still maintaining control of their ad inventory, these publishers can continue to optimize ad performance on their sites through new sources of demand."

About Casale Media
Since 2003, Casale Media has been redefining the standard for online media quality, ad delivery management and media optimization technologies with premium services that generate measurable success for all stakeholders in media and marketing. CasaleX, the industry's first premium exchange with real-time bidding, is a highly controlled, brand-safe media marketplace that provides publishers with maximum control and advertisers with exclusively high quality inventory.

The company's premium advertising network, MediaNet, is used by eight of the top 10 U.S. online display advertisers and reaches nearly 70 percent of the U.S. online audience across more than 3,000 actively monitored properties. One of the leading independent digital media companies, Casale Media is guided by its dedication to needs-based development and quality-focused culture. More information is available at www.casalemedia.com.

About Turn
Turn is the advertising industry's only open, enterprise-level digital marketing platform that delivers exceptional campaign performance and real-time audience insight for cross-channel engagement. The Turn Platform is utilized to manage the advertising campaigns for over fifty Fortune 200 brands. Turn's global infrastructure, optimization algorithms, intuitive software and analytics represent the future of marketing and advertising. Turn is based in Silicon Valley with locations in New York City, Charlotte, Chicago, London, Dallas, Los Angeles, and San Francisco. For more information visit www.turn.com.

Contact Information