Cascada Mobile

Cascada Mobile
Konami Digital Entertainment Inc.

January 24, 2006 08:00 ET

Cascada Mobile: Konami Adds Viral Marketing Component to Frogger

TORONTO, ONTARIO--(CCNMatthews - Jan. 24, 2006) -

Enabled by Cascada's TAG Technology

Cascada Mobile, a provider of technology for peer-to-peer mobile content distribution, today announced that Konami Digital Entertainment Inc. has chosen Cascada's TAG™ service to add referral distribution capabilities to the company's signature game, Frogger.

"With storefront becoming more cluttered, TAG gives wireless publishers the ability to increase revenues with viral distribution," said Tony Davis, CEO of Cascada Mobile. "By leveraging the substantial numbers of people who purchase Frogger, revenues can be increased through sales to consumers through referrals, possibly to those who have never downloaded a mobile game."

Konami's Mobile content group distributes such popular titles as Frogger, Silent Scope, Castlevania and Gotta Go Golf.

"It is increasingly difficult to get customers to find your games on cluttered carrier decks. We see viral distribution as a powerful tool to increase awareness and sales," said Joe Morris, Vice President, Mobile Content at Konami. "Cascada's TAG technology will help us reach a wider audience who might not find Frogger for themselves."

The Cascada TAG version of Frogger will initially be available to Cingular Wireless subscribers, extending to other carriers over time.

Cascada Mobile's TAG service works by enabling consumers to easily refer mobile phone applications, such as games, to friends and family. Cascada Mobile's TAG service uses advanced business logic to get the appropriate application version onto the recipient's phone in only a few clicks. Unlike other services relying on SMS or WAP pages, TAG is embedded directly in the application, enabling developers to incorporate it seamlessly. TAG uses existing carrier and publisher infrastructure, and open standards to ensure accurate payment and wide consumer use.

About Cascada Mobile

Cascada Mobile enables wireless carriers and content publishers to grow revenues through the viral (peer-to-peer) distribution of mobile games and other applications. Cascada's flagship TAG technology works across carriers and geographic borders empowering operators, publishers and distributors to share content between the myriad mobile devices available on the market today, while leveraging existing subscribers, clients and infrastructure. Cascada Mobile is a privately held company funded by Brightspark Ventures. For additional information on Cascada, visit www.cascadamobile.com.

About Konami Digital Entertainment

Konami Corporation is a leading developer, publisher and manufacturer of electronic entertainment properties, specializing in the home video game market. Konami Corporation's action and adventure titles include the popular franchises Metal Gear Solid, Silent Hill and Castlevania, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment, Inc. in the US and Konami of Europe in Frankfurt, Germany. Konami Corporation, the parent company of Konami Digital Entertainment, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami Digital Entertainment - America can be found at www.konami.com/mo.

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