Cascada Mobile

Cascada Mobile

December 04, 2006 08:01 ET

Cascada Mobile Takes Referral Distribution to the Big Leagues

Oasys Mobile Makes 'Word of Mouth' Referral an Integral Part of its Mobile Games Strategy

TORONTO, ONTARIO--(CCNMatthews - Dec. 4, 2006) - Cascada Mobile today announced that its TAG Referral Engine is being used by Oasys Mobile, Inc. (OTCBB: OYSM) - a leading provider of premium mobile media content, products and services - to add a unique viral component to its mobile games. Oasys Mobile has integrated the TAG Engine into its AROD MVP Skills title as well as the mobile version of the classic Mattel® game Rock'em Sock'em Robots™. The TAG Engine works by enabling consumers to easily refer mobile games to friends and family. It uses advanced business logic to deliver the appropriate application version onto the recipient's phone in only a few clicks.

"As a multiplayer, online game, Rock'em Sock'em Robots is naturally viral in nature, but referral distribution was a complex proposition to consider without Cascada's technology," said Andy Fox, Executive Vice President of Business Development at Oasys Mobile. "We are encouraged by the results we have seen so far, and are now using the TAG Engine to make 'word of mouth' referral part of our distribution strategy for our entire portfolio of content."

Rock'em Sock'em Robots Mobile brings the classic Mattel® game to mobile phones. This fast paced fighting multiplayer mobile game provides players with an arsenal of attack moves that are uncomplicated and enable rapid-fire attacks between the classic robots, the Red Rocker and the Blue Bomber.

AROD MVP Skills is a unique game based on one of the best players in Major League Baseball, Alex Rodriguez, also known as A-Rod, who is known for his swing and defensive play. The game is built around comprehensive hitter and pitcher game mechanics, and offers mission objectives and game levels.

With the TAG Engine embedded into each of these games, mobile subscribers can quickly and easily refer it to others. Users can refer the games by selecting the 'tell-a-friend' menu option, or by taking advantage of the referral prompts on exiting the games.

"A relatively new concept in mobile marketing, referral distribution is rapidly gaining momentum," said Neil Closner, President of Cascada Mobile. "Oasys recognizes that additional revenue can be generated by providing consumers with a fast and easy way to discover content. We simplify this process by making it as easy for consumers to refer mobile content as it is to forward a joke or article of interest to friends by e-mail."

Using the TAG Engine software development kit (SDK), publishers integrate the referral functionality into mobile content such as games, ringtones, and wallpapers. Once a consumer downloads TAG embedded content it can be recommended to friends, regardless of the recipient's wireless provider or handset type. The TAG Engine notifies recommendation recipients and automatically determines the compatible application version and download location for the mobile device and operator in question. TAG uses existing carrier and publisher infrastructure, as well as open standards to ensure the entire referral process, including payment for downloads on accepted referrals, is seamless.

About Cascada Mobile

Cascada Mobile powers the recommendation and super distribution of mobile applications, content and branded marketing initiatives across carriers and handsets. The patent pending TAG Referral Engine and TAG Marketer application enables wireless carriers, mobile content publishers and brand marketers to capitalize on the world's most influential form of advertising - word of mouth promotion - to drive increased awareness, penetration and consumer adoption. TAG leverages existing wireless infrastructure, making it cost effective and easy to implement for referral marketing and social networking. Additional information is available at www.cascadamobile.com.

About Oasys Mobile, Inc.

Oasys Mobile, Inc. gives you the power to express Your Mobile Style! As a leading provider of premium mobile media content, products and services, Oasys Mobile delivers a breadth of offerings that are distributed through OasysMobile.com, 20 wireless carriers in the U.S. and another 55 carriers abroad. Oasys Mobile's leading-edge mobile lifestyle portal is changing the way people create, express and share their mobile style. At www.Oasysmobile.com, consumers can buy, own and keep their mobile content online and stay connected with friends with OMOBB, a mobile community, which allows users to share their camera phone photos directly from their mobile phone. Oasys Mobile, Inc. also develops, publishes and distributes more than 30 branded mobile applications in all major categories, from personalization and games to messaging and entertainment. The Oasys Mobile white-label services give carriers and content companies access to an exciting new venue which will extend their mobile offerings off-deck and reach new customers.

Whether it's OasysMobile.com, the branded mobile products or the white-label service offerings, Oasys Mobile provides consumers the perfect content to answer the question: What's your mobile style?™

This press release contains forward-looking statements that involve risks and uncertainties concerning Oasys Mobile's business, products and financial results. Actual results may differ materially from the results predicted. More information about potential risk factors that could affect our business, products and financial results is included in Oasys Mobile's annual report on Form 10-K for the year ended December 31, 2005, and in reports subsequently filed by Oasys Mobile with the Securities and Exchange Commission ("SEC"). All documents are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from Oasys Mobile's website at www.oasysmobileinc.com. Oasys Mobile hereby disclaims any obligation to publicly update the information provided above, including forward-looking statements, to reflect subsequent events or circumstances.

All trademarks and/or registered trademarks are the property of their respective owners.

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