SOURCE: Message Systems

April 03, 2007 16:25 ET

Case Study: How Dice Achieved 95% Email Deliverability

A Virtual Webinar Sponsored by the Direct Marketers Association (

COLUMBIA, MD -- (MARKET WIRE) -- April 3, 2007 --


Ed O'Neill, vice president of Technical Services for Dice, the leading online career site for technology, engineering and security-cleared professionals

Barry Abel, vice president of Field Operations for email solutions provider Message Systems

Webcast Overview:

Dice is highly dependent on email to communicate with job seekers, corporate customers and prospects. With an average email message volume in excess of one million per day, the company needed a way to increase deliverability and improve email tracking and monitoring across multiple channels. By optimizing email deliverability, Dice today consistently delivers more than 95 percent of its messages. Conservatively, Dice expects to realize a 20-fold ROI -- a potential cost savings in excess of $1 million -- in three years.

If you are responsible for increasing deliverability for your in-house or outsourced email marketing campaigns, you may benefit from learning how Dice optimized its email deliverability through best practices and technology, while reducing operational costs.

During this virtual seminar, you will:

--  Gain a better understanding of current issues that influence
--  Discover the ROI potential associated with implementing email best
    practices/optimizing email deliverability
--  Learn about tools that can accurately measure email campaigns
--  Find out how automation can establish an environment for constant
    email deliverability improvement
--  Understand the benefits of having true, end-to-end visibility into
    your email operations
During the presentation, Dice's Ed O'Neill and Message Systems' Barry Abel will use a real-world example to illustrate how higher deliverability rates improve email campaign performance and how email operation insight can justify technology project spending.

When: Thursday, April 5

To Register: Click here to register for the Webcast.

About Dice

Dice Holdings, Inc. is the leading provider of specialized career sites and career fairs for high growth vertical sectors with a focus on enabling employers to reach hard-to-find, experienced and qualified technology and engineering, accounting and finance, capital markets and security cleared candidates.

About Message Systems

Founded in 1997, Message Systems is a worldwide provider of email software solutions and services for email service providers (ESPs), Internet service providers (ISPs) and large enterprises that need to manage the delivery of large amounts of business-critical email.

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