SOURCE: Casella Waste Systems, Inc.

Casella Waste Systems, Inc.

August 19, 2011 15:37 ET

Casella Waste Systems, in Partnership With Vermont Public Radio, Donates 6,500 New Books to the Children's Literacy Foundation

RUTLAND, VT--(Marketwire - Aug 19, 2011) - On August 16th, Casella Waste Systems and Vermont Public Radio (VPR) were on hand as the Children's Literacy Foundation (CLiF) Summer Readers program made its latest stop in Springfield, Vt. This event was one of nearly forty that have taken place this summer all over Vermont and New Hampshire.

Nearly sixty children had the opportunity to attend this special Summer Readers literacy and storytelling presentation by CLiF Executive Director Duncan McDougall. At the end of the presentation, each child was able to select two new books to keep from a collection of several hundred books provided by CLiF through the Casella Waste Systems/VPR partnership.

"Since our founding, we have distributed almost two million dollars' worth of new, high-quality books to children and libraries," said Duncan McDougall, executive director of CLiF. "We are extremely excited about this partnership. The books that we received from this partnership will impact thousands of children."

CLiF's Summer Readers program was created to help keep children reading over the summer months. Studies have shown that low-income children experience greater losses in reading comprehension during summer vacation than their higher-income peers. For that reason, CLiF works to combat the so-called "summer slide" by reaching out to young readers who are at greatest risk.

Another recent study indicated that nearly two-thirds of low-income children own few, if any, books of their own at home. For that reason, Summer Readers combines inspiring presentations given by professional Vermont and New Hampshire storytellers with free, brand-new children's books that children in attendance can select and take home to keep.

As part of VPR's May membership drive, Casella Waste Systems donated one new book to CLiF for every pledge received. As a result, Casella donated 6,500 new books to directly benefit at-risk children in Vermont and New Hampshire.

"VPR tries to use one membership drive each year to help another deserving non-profit," said Brendan Kinney, vice president for development and marketing at Vermont Public Radio. "In this case, three Vermont organizations joined forces in a unique partnership to promote children's literacy in our region. Obviously our listeners agreed with the idea due to the tremendous response we received during the pledge drive."

For Casella, the concept fit nicely with their efforts to give back to the communities they serve.

"One of our goals as a company is to help our communities ensure that as few resources as possible are wasted," said Stephen McDonnell, director of sales and marketing at Casella. "Resources come in many forms -- in this case, children and their potential to learn and grow, which should never be wasted. Sharing our resources, and contributing resources to children's literacy in Vermont, is something we're very excited about."

About CLiF:
CLiF is a non-profit organization founded in 1998. Its mission is to nurture a love of reading and writing among children throughout Vermont and New Hampshire. Through 16 successful literacy programs (all of which are free to recipients) CLiF will touch the lives of more than 17,000 young readers and writers across the Twin States this year.

CLiF does not receive any federal or state funds for its programs. It relies solely on the generosity of individuals, local companies, social organizations, and foundations. If you would like to find out more about CLiF or make a donation, please contact CLiF Executive Director Duncan McDougall at (802) 244-0944 or visit CLiF's website at

About Casella Waste Systems:
Casella Waste Systems, Inc., headquartered in Rutland, Vermont, provides solid waste, recycling and resource management services throughout Vermont, New Hampshire, Maine, Massachusetts and New York. For further information, please contact Steve McDonnell, Director of Sales and Marketing, at (802) 772-2226, or visit the company's website at

About Vermont Public Radio:
Listener-supported Vermont Public Radio has been serving the people of Vermont and the surrounding region since 1977. With more than 180,000 listeners each week, the statewide public radio network is a trusted and independent source for news, music, stories, conversation, and more. For more information, please contact Brendan Kinney, VP of Development and Marketing, at (802) 655-9451 or visit

Contact Information

  • Contact:
    Duncan McDougall
    Executive Director
    (802) 244-0944

    Steve McDonnell
    Casella Waste Systems, Inc.
    Director of Sales and Marketing
    (802) 772-2226

    Brendan Kinney
    Vermont Public Radio
    VP of Development and Marketing
    (802) 655-9451