SOURCE: CashFlow Insights LLC

CashFlow Insights LLC

June 11, 2013 10:00 ET

CashFlow Insights Article on Customer Impact of an Automated Branch Published

UNIONVILLE, PA --(Marketwired - June 11, 2013) - The BAI Banking Strategies newsletter published Robert Merkle's article "Lessons from an Early Branchless Bank." The article identifies likely changes resulting from using a centralized staff to service customers even when they are in an automated branch and the impact this has on product and process design, bank sales and marketing approaches, and the quality of the relationship between bank and customer. 

"Changes in your branch staffing model always come with unexpected consequences," said Robert Merkle. "In this instance there is a strong parallel available as a base for predicting these changes -- banks that don't rely on branches at all. I thought it would be helpful to the industry to share my experience building multi-billion dollar deposit and loan portfolios in such an environment so they are better prepared to adjust their systems and processes to account for these changes as they adopt automated branches." 

You can read the article by going to BAI Banking Strategies.

CashFlow Insights specializes in working with banks to improve the management of customer relationships to increase revenue and decrease expenses. The result is faster growth and increased profitability through greater customer understanding and loyalty. For more information about CashFlow Insights, please visit

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    Robert Merkle