SOURCE: Omniture

January 31, 2008 03:00 ET

Casio Implements Omniture as Foundation for UK Growth Strategy

LONDON--(Marketwire - January 31, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced it has been chosen by Casio, one of the world's leading manufacturers of consumer electronics products and business equipment solutions, as a foundation for the company's online operations and to help drive its expansion in the UK. Casio is using Omniture SiteCatalyst® for Web analytics on its and Web sites. It is also using Omniture SiteCatalyst on its digital watches product Web site,, and its digital camera site,

Casio considers its Web operation integral to its future growth in the UK. The company has a corporate and an e-commerce Web site, and will soon be launching an online community portal. In order to measure the effectiveness of its Web sites, Casio will use Omniture SiteCatalyst to measure customer behaviour online.

"In the last three or four years, Casio has invested a lot of resources in its online activities which have become increasingly important in terms of the company's expansion," said Tim Gould, UK marketing manager, Casio. "We want to offer our customers choice. The Casio corporate and product sites allow customers to find out more about our products and what outlets stock them; the e-commerce site allows them to buy from us direct; while the community site will allow us to interact with our customers on a more personal level."

UK site analysis influences product distribution

"Being able to track and measure customer buying patterns allows us to make informed business decisions," says Gould. "SiteCatalyst data provides such a high level of insight into consumer trends and preferences that it will have a significant influence on what products we'll choose to ship from Tokyo and distribute in the UK."

Omniture SiteCatalyst has been chosen by Casio because it generates data that is not only very detailed, but also presented in a manner that is easy to understand. "We compared three or four leading Web analytics platforms and it was clear that SiteCatalyst provided the highest visibility," said Gould. "We'll be able to see exactly what is happening on our sites -- how and where visitors arrive at the site; which are the most and least popular pages; exactly what part of the page users are clicking on; and where and why visitors drop off the site, for example. Essentially, whenever changes or trends emerge or change, we'll be able to see them and respond immediately."

"Casio understands that Web sites can not only be used to generate sales, but they can also be used to spearhead wider business growth. We're glad to be working with Casio to help them understand their online business and improve their online presence," said Neil Weston, vice president and general manager, Omniture EMEA.

About Omniture

Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 4,000 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and

About Casio

Casio Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realise its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, Casio's offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The Casio Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 620 billion yen (approx US$5,260 million) in the fiscal year ended March 2007. News and product information from Casio is available at

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Casio is a registered trademark of Casio Computer Co. Ltd. Any other company or product names are registered trademarks or trademarks of those companies.

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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