SOURCE: Cast Iron

September 13, 2007 10:37 ET

Cast Iron Systems Integration Appliance to Be Showcased at's Dreamforce Conference

Cast Iron's Appliance Enables Customers to Rapidly and Easily Integrate Their Applications

MOUNTAIN VIEW, CA--(Marketwire - September 13, 2007) - Cast Iron Systems, the fastest growing integration appliance vendor, today announced that it will present its no-software approach to integration at's fifth annual Dreamforce Conference September 16-19, 2007 at San Francisco's Moscone West Convention Center. The company is also announcing that three of their customers will present as well as its Vice President of Product Marketing, Chandar Pattabhiram.

Cast Iron Customers Presenting at Dreamforce '07
Douglas Menefee, CIO, Schumacher Group - "Why CIOs are Adopting an
Appliance Approach to Salesforce Integration"
Chandar Pattabhiram - Vice President of Product Marketing
September 18 at 11:15 a.m. in North Hall E 130
An in-depth look at simplifying Salesforce integration using an
integration appliance plus a live 10-minute demo.

Randy Berger, Process Development Manager, Siemens Power
Transmission & Distribution - "Demystifying ERP Integration"
September 18 at 2:30 p.m. in North Hall E 130
Learn about Web services and ERP integration and a see how
integration appliances help develop repeatable design patterns.

Cathy Otocka, Sales Operations, - "Bring It Back: How
and Where You Should Look to Integrate"
September 18 at 3:45 p.m. in Esplanade 303
Learn about common integration solutions and how to connect
Salesforce data with other applications using an integration appliance.

As a leading integration partner on's AppExchange, Cast Iron Systems has proven its no-software approach to integration with customers using its appliance to rapidly and simply integrate Salesforce on-demand applications with the most popular enterprise databases and applications, including Oracle, SAP, Siebel, PeopleSoft, JD Edwards, DB2, Microsoft SQL Server and many others. Customers are achieving integration success with projects ranging from simple data integration, to bi-directional real-time integration across multiple endpoints that automate complex business processes.

Cast Iron's Integration Appliances help SaaS customers solve their business problems by integrating:

--  ERP customer master with Accounts and Contacts
--  Opportunities with ERP/order management systems
--  Invoice data with billing systems
--  Pricing and product catalogs
--  Case data with customer support systems
--  Forecasts with other CRM systems
--  Quote requests with ERP/order management systems
--  Leads and Campaigns with marketing automation systems, and
--  Activity history with external reporting systems

"We are proud that so many customers and live case studies were selected to be showcased at Dreamforce '07," said Simon Peel, senior vice president of marketing and strategy for Cast Iron Systems. "We are pleased with the excellent results from our joint work with in delivering powerful solutions to our mutual customers," continued Peel.

The industry's largest on-demand event, Dreamforce 2007 will host more than 7000 attendees focused on generating developer, partner and customer success with Other speakers at Dreamforce include chairman and CEO of, Marc Benoiff; chairman and CEO of Cisco, John Chambers; author of "The Big Switch," Nick Carr; and George Lucas. For more information, please visit

About Cast Iron Systems

Founded in 2001, Cast Iron Systems is the fastest growing integration appliance vendor. The company's flagship iA3000 application integration appliance has garnered Network Computing's Product of the Year for the past two years. Customers include Allianz, Emerson, Thompson Tractor, Lawson Software, and PGP Corporation. Backed by Sequoia Capital, Norwest Venture Partners and Lehman Brothers, Cast Iron is privately held and led by experienced technology executives from Informatica, Peoplesoft, Siebel, Oracle, Vitria and webMethods. More information can be found at

Cast Iron Systems, the Cast Iron Systems' logo, Integrate in days, and Cast Iron Systems Integration Appliance are trademarks or registered trademarks of Cast Iron Systems, Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.